Monica Adele Breiby

• Breiby, Monica Adele; Elvekrok, Ingunn & Slåtten, Terje (2026). Conclusion and What is Next? I Breiby, Monica Adele; Elvekrok, Ingunn & Slåtten, Terje (Red.), Services, Experiences, and Sustainability. Routledge. ISSN 9781003477839. s. 256–262. doi: 10.4324/9781003477839-22. Fulltekst i vitenarkiv Vis sammendrag

  The findings from the book illustrate that sustainability in services is shaped by translation functions – political, legitimising, interpretive, and instrumental – guided by organisational context. Multisensory design enhances memorable, eco-friendly experiences. Innovative employee behaviour fosters economic sustainability. Emotional and digital dynamics influence tourist behaviour: collaborative strategies and co-created content support resilient, sustainable tourism and event experiences across diverse sectors. The book also presents a strategic model for sustainable festival management, emphasising stakeholder expectations across economic, environmental, and social pillars. It explores Brand Relationship Quality (BRQ), themed experiences, and children’s engagement, linking design to sustainability. Future perspectives highlight transformative tourism, regenerative practices, and Key Performance Indicators (KPIs) for sociocultural and environmental revitalisation. The book suggests three key trajectories linking sustainability to competitive advantage, visual culture, and conceptual frameworks in service and experience-based industries. It argues for a two-sided perspective on sustainability as a strategic resource, rather than a cost. Visual communication and cultural representations are shown to shape stakeholder perceptions and authenticity in sustainable branding. Furthermore, the book highlights the importance of community-based and regenerative approaches to sustainable development, particularly in tourism. These paradigms emphasise local engagement, ecological renewal, and adaptive strategies. Future research should deepen empirical understanding of how sustainability can be leveraged for transformation and long-term value creation.

• Wistveen, Lena Dalheim; Breiby, Monica & Mei, Xiang Ying (2024). Destination and place: social sustainability and social innovation in second-home tourism. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. doi: 10.1080/15022250.2023.2299235. Fulltekst i vitenarkiv Vis sammendrag

  Second homes are of great sociocultural importance in many countries, and their significance intensified during the COVID-19 pandemic when they acted as refuges in times of crisis. However, the growth and unsustainable impact of second-home tourism questions second-home tourism’s value for host communities and their residents, how it affects destination and place, and collaborative processes. After emphasizing economic and environmental aspects of sustainability in second-home tourism, attention is now directed to the inclusion of the social dimension in tourism and policies due to the implementation of the United Nations Sustainable Development Goals. This study investigated second-home tourism’s effects on a community and how social sustainability elements can drive innovation to fashion a destination and place for everyone involved, using the case of Øyer Municipality in Southeast Norway. By analyzing tourism strategy goals, political policies, and in-depth interviews, results revealed a gap between strategy goals and the informants’ perspectives, indicating that a lack of resident involvement in innovation processes and poor collaboration between stakeholders affect residents’ quality of life, visitor satisfaction, and destination development. However, economic aspirations and growth involved in second-home development continue to prevail.

• Øian, Hogne; Selvaag, Sofie Kjendlie; Lerfald, Merethe; Breiby, Monica Adele & Ericsson, Birgitta (2024). Controversies over second-home development in an outdoor recreation landscape. A Norwegian case. Journal of Rural Studies. ISSN 0743-0167. 113(113), s. 1–9. doi: 10.1016/j.jrurstud.2024.103511. Fulltekst i vitenarkiv Vis sammendrag

  During recent decades, there has been a steady increase in the number of second homes in rural municipalities of Norway. While second-home owners, as part-time residents, significantly contribute economically and socially to their host communities, the development has sparked concerns about the appropriation of natural areas in forests and mountain landscapes, the creation of urbanised enclaves within these areas and the potential challenges to municipal planning capacities and policies due to pressure from landowners, private investors and developers. We highlight three interrelated issues, focusing on opinions and discourses manifest in controversies over second-home development in a popular mountain destination in the southeastern region of Norway. First, we explore to what extent conflicts of interest between various private and public stakeholders arise from irreconcilable ways of engaging with land properties of the landscapes. Second, we analyse the disagreements regarding the allocation of responsibilities between the private and public sectors, which often serve as the foundation for controversies. Third, we examine how these controversies shape stakeholders’ perceptions and expressions of sustainability issues, especially among those with conflicting interests. It is concluded that the development process, increasingly driven by neoliberal public planning and land-use regulations for second- home developments, clashes with the common perceptions of residents and long-time second-home owners, who view the landscape as a collection of indistinct land properties. Landowners, developers and municipalities fail to sufficiently consider this, exacerbating the existing deficiencies in planning and regulatory processes and intensifying the controversies. Second-home development rural communities Municipal planning Landscapes Property Outdoor recreation Norway

• Breiby, Monica Adele; Selvaag, Sofie Kjendlie; Øian, Hogne; Lerfald, Merethe; Ericsson, Birgitta & Moe, Windy (2023). The Role of Instagram for More Sustainable Tourism Experiences. I Mei, Xiang Ying (Red.), Tourism and the Experience Economy in the Digital Era : Behaviours and Platforms. Routledge. ISSN 9781032372181. s. 187–199. doi: 10.4324/9781003335924-17. Fulltekst i vitenarkiv Vis sammendrag

  While there is a growing range of available social media platforms relying on user-generated content (UGC), ‘Instagram’ is currently among the most popular ones. As tourism scholars increasingly work with Instagram as a digitised research tool, it is important not only to consider the analysis of photos uploaded by users on Instagram but also to create alternative spaces of visual tourism collaboration with others. We also highlight analyses by others, by inviting people to be part of a voyage of discovery to a destination (#ourmjøsa). In a case study from a tourism destination in South-Eastern Norway, the findings demonstrate that landscapes and nature tend to bring deep and meaningful emotions and memories that may be defined in line with sustainable experiences. The distinct seasonal variations that characterise the Nordic climate represent important contexts for these emotions and memory processes. By reading this chapter, you gain knowledge on how UGC is revealed by using different methods for analysing Instagram pictures. Second, you gain knowledge on how this content may be used in future processes of branding and designing the destination, the pre-visit, visit, and post-visit phases of the tourists’ sustainable experiences.

• Duedahl, Eva; Øian, Hogne; Breiby, Monica Adele; Ericsson, Birgitta & Lerfald, Merethe (2023). Re-positioning Generation Z as drivers of sustainable development: co-designing tourism with local Gen Zs. I Seyfi, Siamak; Hall, C. Michael & Strzelecka, Marianna (Red.), Gen Z, tourism and sustainable consumption: The most sustainable generation ever?. Routledge. ISSN 9781003289586. s. 33–45. doi: 10.4324/9781003289586-5. Fulltekst i vitenarkiv
• Breiby, Monica Adele; Selvaag, Sofie Kjendlie; Øian, Hogne; Duedahl, Eva & Lerfald, Merethe (2022). Managing sustainable development in recreational and protected areas. The Dovre case, Norway. Journal of Outdoor Recreation and Tourism. ISSN 2213-0780. 37, s. 1–9. doi: 10.1016/j.jort.2021.100461. Fulltekst i vitenarkiv Vis sammendrag

  With an emphasis on integrating national parks into wider regional and local tourism development processes during the latter two decades, protected areas have gradually become more closely connected to their economic and social environments. This presupposes a dynamic approach that involves participatory planning. However, the preservation of nature and wildlife in protected areas remains a source of conflict among different stake- holders. The aim of this study is to explore how key stakeholders, with their different interests at stake, identify dilemmas, challenges, and opportunities in a national park, and to suggest how the various opinions can be integrated in an adaptive management framework for sustainable development. The main results from quali- tative interviews with key stakeholders reveal three components of the adaptive management framework: 1) “Combining a bottom-up/top-down strategy in protected areas”, 2) “Channeling different user segments in protected areas”, and 3) “The dynamics between protected and surrounding areas”. The first component provides opportunities to look at sustainability issues from different perspectives, build alliances on shared values, and improve dialogue and collaboration. The second component may help national park management to maintain conservation values, for example, by using trails and guided tours. The third component may generate more attractive user experiences, guiding tourism suppliers to design and offer more attractive outdoor recreation activities and create attractive environments for economic development.

• Ericsson, Birgitta; Øian, Hogne; Selvaag, Sofie Kjendlie; Lerfald, Merethe & Breiby, Monica Adele (2022). Planning of second-home tourism and sustainability in various locations: Same but different? Norsk Geografisk Tidsskrift. ISSN 0029-1951. 76(4), s. 209–227. doi: 10.1080/00291951.2022.2092904. Fulltekst i vitenarkiv Vis sammendrag

  Several Norwegian mountain and coastal municipalities have experienced comprehensive second-home development in recent decades. From a sustainability perspective, it is necessary to understand both the importance of various geographical locations within a local context, as the location has an impact on available resources, amenities, and courses of action, and the complex interdependencies between the three sustainability pillars: economy, society, and environment. The purpose of the article is to provide knowledge on why and how various locations matter for planning sustainable second-home tourism. The analysis is based on document studies and interviews from three Norwegian destinations, supplemented with official statistics. The findings indicate that emphasis on, and development challenges associated with, the sustainability pillars differ across locations. They also indicate that local capacities to assess, plan, and implement adequate measures to address specific sustainable development challenges vary. Hence, there is a need for regional and local authorities to reflect on the driving forces behind the development of second-home tourism, as the impacts vary depending on what and who is driving the development. The authors conclude that it matters where second-home development is planned and what sustainability measures are adequate, applicable, and available. Nevertheless, all three pillars must be considered even if just one is enhanced. local context, second-home tourism, second homes, sustainable development

• Breiby, Monica; Hauge, Åshild Lappegard; Holen, Stig & Stølan, Trygve (2022). «Studentene liker meg mindre på digitale forelesninger» – undervisernes opplevelse med undervisning i digitale læringsmiljø for store studentkull under covid-19-pandemien. Uniped - Tidsskrift for universitets- og høgskolepedagogikk. ISSN 1500-4538. 45(4), s. 250–263. doi: 10.18261/uniped.45.4.2. Fulltekst i vitenarkiv Vis sammendrag

  Koronapandemien aktualiserte undervisning i digitale læringsmiljø og førte til en bratt læringskurve for undervisere i høyere utdanning. Studiens formål var å få kunnskap om hvordan undervisere opplevde undervisning i digitale læringsmiljø for store studentkull under pandemien. Det er utført to gruppeintervju med erfarne undervisere. Hovedfunnene er at underviserne opplever «svarte skjermer» og mangel på respons hos studentene i digitale læringsmiljø. Dette påvirker dem negativt. De blir slitne og demotiverte og tappes for energi. De opplever at arbeidet mister kvalitet, og at de blir kjedeligere og mindre frie. På den positive siden er det høyt oppmøte, og det tekniske er lett. Gruppearbeid digitalt oppleves også enklere å få til enn i fysiske læringsmiljø, men utfordringen er at mange studenter forlater gruppearbeidet. Datamaterialet avdekker motsetninger mellom undervisernes negative opplevelser og deres positive holdninger til å videreføre det. Undervisning i digitale læringsmiljø ser ut til å kunne føre til en behagelig avstand og dermed en risiko for resignasjon for både studenter og undervisere. Det kan dermed være mer krevende enn undervisning i fysiske miljø. Undersøkelsen ble gjort da dette var ganske nytt. Forventninger om hvordan undervisning skal være, er dermed preget av tradisjonell undervisning i fysiske læringsmiljø. Erfaringene kan se annerledes ut på sikt.

• Breiby, Monica Adele; Selvaag, Sofie Kjendlie; Øian, Hogne; Duedahl, Eva & Lerfald, Merethe (2021). Managing sustainable development in recreational and protected areas. I Aas, Øystein; Breiby, Monica Adele; Selvaag, Sofie Kjendlie; Eriksson, Per-Ambjørn & Børrestad, Brigithe (Red.), The 10th MMV Conference: Managing outdoor recreation experiences in the Anthropocene – Resources, markets, innovations. Norges miljø- og biovitenskapelige universitet (NMBU). s. 168–169. doi: 10.1016/j.jort.2021.100461. Fulltekst i vitenarkiv
• Breiby, Monica Adele; Øian, Hogne & Aas, Øystein (2021). Good, bad or ugly tourism? Sustainability discourses in nature-based tourism. I Fredman, Peter & Haukeland, Jan Vidar (Red.), Nordic Perspectives on Nature-based Tourism. From place-based resources to value-added experiences. Edward Elgar Publishing. ISSN 9781789904024. s. 130–142. doi: 10.4337/9781789904031.00018. Fulltekst i vitenarkiv
• Breiby, Monica Adele; Duedahl, Eva; Øian, Hogne & Ericsson, Birgitta (2020). Exploring sustainable experiences in tourism. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. 20(4). doi: 10.1080/15022250.2020.1748706. Fulltekst i vitenarkiv Vis sammendrag

  This study explores the vaguely defined concept of sustainable experiences. Specifically, it questions how perceived experience value at tourism destinations can be enhanced through sustainable experience dimensions. Although experiences and sustainable tourism are intrinsically interlinked, knowledge of sustainable experiences and how they can be included in experience design to enhance perceived value is limited. Within a lake context, local stakeholders, researchers and students were invited to actively identify and co-design sustainable experience dimensions using, among others, interviews with residents and tourists. Our findings suggest four sustainable experience dimensions: interaction with the natural environment; interaction with the cultural environment; insights and views; and lake-based activities. The study advocates for future research and management to better incorporate sustainable experience dimensions to holistically enhance tourists’ perceived experience value and destination sustainability.

• Breiby, Monica A. & Slåtten, Terje (2018). The role of aesthetic experiential qualities for tourist satisfaction and loyalty. International Journal of Culture, Tourism and Hospitality Research. ISSN 1750-6182. 12(1), s. 1–14. doi: 10.1108/IJCTHR-07-2017-0082. Fulltekst i vitenarkiv
• Breiby, Monica; Holmengen, Hans; Hauge, Atle Jensen & Puijk, Roeland (2017). Innovativ arenaproduksjon. I Hanstad, Dag Vidar & Lesjø, Jon Helge (Red.), Ungdoms-OL på Lillehammer: Barneskirenn eller olympisk innovasjon?. Akilles forlag. ISSN 9788272862564. s. 63–86. Fulltekst i vitenarkiv
• Breiby, Monica (2015). Exploring aesthetic dimensions in nature-based tourist experiences. Tourism Analysis. ISSN 1083-5423. 20(4), s. 369–380. doi: 10.3727/108354215X14400815080361. Fulltekst i vitenarkiv
• Breiby, Monica & Slåtten, Terje (2015). The effects of aesthetic experiential qualities on tourists' positive emotions and loyalty: a case of a nature-based context in Norway. Journal of Quality Assurance in Hospitality & Tourism. ISSN 1528-008X. 16(4), s. 323–346. doi: 10.1080/1528008X.2015.1016591. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2014). Exploring aesthetic dimensions in a nature-based tourism context. Journal of Vacation Marketing. ISSN 1356-7667. 20(2), s. 163–173. doi: 10.1177/1356766713514243. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2012). Innovasjon i opplevelsesbasert reiseliv : en sammenligning av to nasjonale turistveger. I Rønningen, Martin & Slåtten, Terje (Red.), Innovasjon og næringsutvikling i en reiselivskontekst. Fagbokforlaget. ISSN 9788245011784. s. 101–127. Fulltekst i vitenarkiv
• Breiby, Monica A. (2009). Innovasjon i opplevelsesbasert reiseliv : Nasjonale turistveger som case, Innovasjon, opplevelser og reiseliv / Håvard Teigen, Mehmet Mehmetoglu og Tone Haraldsen (red.). Fagbokforlaget. s. 229–247. Fulltekst i vitenarkiv

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• Øian, Hogne & Breiby, Monica Adele (2026). IMPLICATIONS OF CLIMATE CHANGE FOR TOURISM EXPERIENCES IN NATURE. Routledge. ISBN 9781040506370. Fulltekst i vitenarkiv
• Breiby, Monica Adele; Selvaag, Sofie Kjendlie; Lerfald, Merethe; Øian, Hogne; Ericsson, Birgitta & Moe, Windy Kester (2026). User-Genereated Content from Instagram and Sustainable Destination Image. Routledge. doi: 10.4324/9781003477839. Fulltekst i vitenarkiv Vis sammendrag

  The rise of social media has made the destination image process more complex, reduced the extent of control for destination management and marketing organisations (DMMOs) and empowered the visitor. However, the role of social media platforms in co-creating destination images is under-researched. Exploring the visitors’ experiences expressed on Instagram is relevant to achieving the transition of sustainable destination development. Hence, this study aims to contribute new knowledge on how user-generated content from Instagram can enhance sustainable destination images analysed by sustainable experience dimensions. Findings from an empirical Instagram experiment for a destination in eastern Norway demonstrate the importance of combining sustainable experience dimensions with seasonal variations for meaningful individual experiences and enhancing the sustainable destination image. The Instagram posts are not merely selfies with nature and culture as a backdrop but reflect engaging in activities or just being in the mountain environments. DMMOs can promote destination images, routing traffic away from vulnerable areas and provide educational courses related to local traditions. Instagram posts reveal essential aspects to users, which can be used in future destination image processes to systematically pay attention to the user’s perception of the destination’s qualities and sustainable experience potential.

• Breiby, Monica Adele; Elvekrok, Ingunn & Slåtten, Terje (2026). Services, Experiences, and Sustainability. Routledge. ISBN 9781003477839. 288 s. doi: 10.4324/9781003477839. Fulltekst i vitenarkiv Vis sammendrag

  This book explores the relationship between management, marketing, innovation, and sustainability within the service industries. Based on conceptual and empirical research, it examines how these elements can be integrated to enhance experiences. Contributions from leading researchers explore both the environmental and economic dimensions of sustainability as well as social sustainability and the co-creation of services with residents and societies in a variety of contexts and regions. The book provides multidisciplinary insights from marketing, management, economics, geography, strategy, and social anthropology, adopting a system approach of sustainability. This approach is reflected upon in the new geological epoch of the Anthropocene, providing insights on research initiatives associated with the responsible planning and management of services and experiences that promote sustainable behaviour. Services, Experiences, and Sustainability will inspire and encourage its readers to make a difference for the people, planet, and profit. The book will appeal to graduate students and researchers in the fields of service management, service marketing, innovation in services, tourism and event experiences, and sustainable management. The book will also prove helpful for policymakers, industry practitioners, government agencies (local, regional, national, and international), NGOs, and volunteers.

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• Breiby, Monica Adele; Elvekrok, Ingunn & Slåtten, Terje (2026). Introduction | 1 | Framing services, experiences, and sustainability |. I Breiby, Monica Adele; Elvekrok, Ingunn & Slåtten, Terje (Red.), Services, Experiences, and Sustainability. Routledge. ISSN 9781003477839. s. 1–7. doi: 10.4324/9781003477839-1. Fulltekst i vitenarkiv Vis sammendrag

  This book explores how experiences and sustainability can be understood, developed, and managed within the service industries. Firstly, it introduces the

• Breiby, Monica Adele (2024). Home Exchange - Flere bytter bolig i ferien. [TV]. NRK Innlandet. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2024). Hysbytte blir stadig mer populært. [Internet]. NRK Innlandet . Fulltekst i vitenarkiv
• Breiby, Monica Adele; Selvaag, Sofie Kjendlie; Lerfald, Merethe; Ericsson, Birgitta; Øian, Hogne & Moe, Windy kester (2024). Instagram as a tool for co-creating sustainable destination image in oudtoor recreation areas. Fulltekst i vitenarkiv
• Breiby, Monica Adele & Utgaard, Kari (2024). Vil forske på hyttene. Viktig å sitte rundt samme bord. [Journal]. GD. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2024). Framtidens reiseliv. [Journal]. Dagens Perspektiv. Fulltekst i vitenarkiv
• Breiby, Monica Adele; Hauge, Åshild Lappegard; Holen, Stig & Stølan, Trygve (2023). The students like me less in digital lectures: Teachers’ experiences of teaching in digital learning environments with large groups of students. during the COVID-19 pandemic. Seminar.net - Media, technology and lifelong learning. 19(2). doi: 10.7577/seminar.5503. Fulltekst i vitenarkiv Vis sammendrag

  The COVID-19 pandemic actualized teaching in digital learning environments and brought a steep learning curve for teachers in higher education. Several studies focusing on students’ experiences of this period have gradually emerged, but there has been less on how teachers experience digital learning environments. Hence, the purpose of this empirical study was to gain knowledge about how teachers experienced online teaching of large groups during the pandemic. Two group interviews were conducted with experienced teachers. The main finding was that teaching in digital environments leads to a type of digital apathy. The teachers experienced black screens and a lack of response from students, having a negative effect on them. They become tired, demotivated, and drained of energy. They experienced losing their qualities as lecturers, becoming boring, and being less free in what they could say. Breakout groups were easy to manage, but many students would leave when these were introduced. Teaching in digital learning environments seemed to lead to a comfortable distance, which posed a risk for both students and teachers to become resigned. Therefore, this teaching format may be more demanding than teaching in physical environments. The interviews were conducted at a time when teaching in digital learning environments was novel, and the informants’ expectations may have been characterized by traditional teaching. Their experiences may be different in the long run.

• Breiby, Monica Adele & Mei, Xiang Ying (2023). Innovasjon i bærekraftig og opplevelsesbasert reiseliv. I Hauge, Atle Jensen; Røhnebæk, Maria & Myklebø, Sigrid (Red.), Innovasjon: En innføring. Cappelen Damm Akademisk. ISSN 9788202733599. Fulltekst i vitenarkiv Vis sammendrag

  Hva er innovasjon? Hvordan kan vi forstå og studere dette fenomenet? Boka viser hvordan innovasjon kan beskrives og forstås fra ulike perspektiver. Boka har tre deler som tar for seg hvordan innovasjon kan forstås på systemnivå organisasjonsnivå praktisk nivå Kapitlene formidler kunnskap om innovasjon på en lettfattelig måte og bruker rikelig med eksempler fra ulike bransjer og sektorer. Forfatterne viser at innovasjon kan studeres i ulike settinger, i ulike faser og på ulike nivåer, og leseren får innblikk i innovasjon som et stort og sammensatt fagområde. Mens innovasjon gjerne forbindes med verdiskaping og fremskritt, er det i dag økende oppmerksomhet om problematiske aspekter, særlig i forbindelse med bærekraft. Dette tematiseres i mange av bokas kapitler, og gir et mer nyansert bilde enn det som har dominert litteraturen hittil. Boka er ment som en innføring i innovasjon til bruk på bachelor- og masterkurs. Målgruppen for boka er studenter innen økonomi-, organisasjon- og ledelsesfag, aktører innen nærings- og samfunnsliv, og andre lesere med interesse for innovasjon.

• Breiby, Monica Adele (2022). Trendy å reise langsomt og miljøvennlig. [Journal]. NRK. Fulltekst i vitenarkiv
• Ericsson, Birgitta; Breiby, Monica Adele; Mathiesen, Kristin Evensen & Andersen, Oddgeir (2022). Løft fram reiselivs­forskningen. Fulltekst i vitenarkiv Vis sammendrag

  «Forskningsrådets nye portefølje­planer er en stemoderlig behandling av en bransje som står overfor betydelige omstillings- og innovasjonsutfordringer.»

• Breiby, Monica Adele; Ericsson, Birgitta; Mathiesen, Kristin Evensen & Andersen, Oddgeir (2022). Løft frem reiselivsforskningen. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2021). Frame for the future. Fulltekst i vitenarkiv
• Holen, Stig; Hauge, Åshild Lappegard; Breiby, Monica Adele & Stølan, Trygve (2021). "Boreout vs zoomfatigue foran de svarte skjermene". Undervisernes opplevelse med digital undervisning for store studentkull under Covid-19-pandemien. Fulltekst i vitenarkiv
• Breiby, Monica Adele & Xiang, Mei (2021). Ledelse av sesjonen: Innovasjon og omstilling for mer bærekraftige reiselivs- og opplevelsesnæringer på NEON-konferansen 2021. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2021). Bærekraftige opplevelser i reiselivet Gol/Hallingdal. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2021). Intervju i Studio 2 NRK P2 om bærekraftig reiselivsutvikling. [Radio]. NRK P2. Fulltekst i vitenarkiv
• Breiby, Monica Adele & Aas, Øystein (2021). Conference chairs - 10th International Conference on Monitoring and Management of Visitors in Recreational and Protected Areas. The main theme: Managing outddor recreation experiences in the Anthropocene – Resources, markets, innovations. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2021). Hvordan konflikter mellom ulike brukergrupper kan forringe opplevelseskvaliteter på et sted. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2021). Omstilling til opplevelsesnæring. Sel kommune. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2021). Kommunens rolle ved bærekraftig utvikling av destinasjoner. Oslo kommune. Fulltekst i vitenarkiv
• Moe, Windy Kester & Breiby, Monica Adele (2020). Bærekraftig norgesferie? Hva er det? [Internet]. Forskning.no. Fulltekst i vitenarkiv
• Moe, Windy Kester & Breiby, Monica Adele (2020). Bærekraftig norgesferie - hva er det? [Journal]. Nationen. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2020). En feriereise tilbake i tid. [Internet]. NRK. Fulltekst i vitenarkiv
• Ericsson, Birgitta; Breiby, Monica Adele; Duedahl, Eva & Øian, Hogne (2020). God bærekraftig Norgesferie! Fulltekst i vitenarkiv
• Holmengen, Hans & Breiby, Monica Adele (2020). Vi savner jobben vår. [Journal]. GD. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2020). Coronaviruset: Slik rammes ferien. [Journal]. VG. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2020). Å reise - er det fali' det, Solan? Fulltekst i vitenarkiv
• Breiby, Monica Adele & Duedahl, Eva (2020). Et godt sted å bo og besøke? Bærekraft og opplevelser. Fulltekst i vitenarkiv
• Ericsson, Birgitta; Lerfald, Merethe; Øian, Hogne; Selvaag, Sofie Kjendlie & Breiby, Monica Adele (2019). Er dagens utvikling på Sjusjøen bærekraftig? Fulltekst i vitenarkiv
• Moe, Windy; Breiby, Monica Adele; Duedahl, Eva; Øian, Hogne; Bjursted, Carl & Bjørnstadhaugen, Ole Erik (2019). Lunsjseminar på Dombås om framtidige nasjonalparkopplevelser. Fulltekst i vitenarkiv
• Breiby, Monica Adele; Duedahl, Eva & Reinsby, Mats (2019). Muligheter for helårsturisme ved Mjøsa. Fulltekst i vitenarkiv Vis sammendrag

  Erfaringer fra et forskningsprosjekt som involverer næringen, gjester, studenter og forskere

• Breiby, Monica Adele (2019). Vil lokke flere ungdommer til fjellet. [Internet]. forskningsdagene.no. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2019). Lærer 'å nasjonalparke'. [Journal]. Vigga. Fulltekst i vitenarkiv
• Breiby, Monica A. & Duedahl, Eva (2018). Forsker på ferievaner. [Journal]. Hamar Arbeiderblad. Fulltekst i vitenarkiv
• Kester, Windy Moe,; Breiby, Monica A. & Duedahl, Eva (2018). Forskere studerer feriebilder fra Mjøsa. [Internet]. Forskning.no. Fulltekst i vitenarkiv
• Breiby, Monica A. & Duedahl, Eva (2018). Vil se Mjøsregionen gjennom turistenes briller. [Journal]. Gudbrandsdølen Dagningen. Fulltekst i vitenarkiv
• Breiby, Monica A.; Duedahl, Eva & Skurdal, Arne Jørgen (2018). Forsker på Mjøsturisten. [Radio]. NRK Distriktsprogram Hedmark og Oppland. Fulltekst i vitenarkiv
• Breiby, Monica A.; Lerfald, Merethe; Øian, Hogne & Ericsson, Birgitta (2018). Sustainable development of second-home destinations. Fulltekst i vitenarkiv
• Breiby, Monica A.; Duedahl, Eva & Skurdal, Arne Jørgen (2018). Forsker på turister. [TV]. NRK Østnytt TV. Fulltekst i vitenarkiv
• Breiby, Monica A. & Sandum, Merethe (2018). Vil trekke fremtidens turister til Innlandet. [Journal]. Hamar Arbeiderblad. Fulltekst i vitenarkiv
• Breiby, Monica A. & Duedahl, Eva (2018). Vil se Gjøvik-turistenes feriebilder. [Journal]. Oppland Arbeiderblad. Fulltekst i vitenarkiv
• Duedahl, Eva & Breiby, Monica Adele (2018). Fra danske østers til Mjøsas lågåsild. [Journal]. Lillehammer Byavis. Fulltekst i vitenarkiv
• Breiby, Monica Adele; Duedahl, Eva; Gjesdal, Ove; Schultz, Mariano & Rindalsholt, Eivind (2018). Mye å hente på samarbeid. [Journal]. Lillehammer Byavis. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2018). Sustainability and experiential value on tourism destinations. Fulltekst i vitenarkiv
• Øian, Hogne; Lerfald, Merethe; Selvaag, Sofie Kjendlie & Breiby, Monica Adele (2018). Managing the session "Sustainable experiences in tourism". Fulltekst i vitenarkiv
• Breiby, Monica A. & Overvåg, Kjell (2017). Hvorfor løfte fram kunnskap og kompetanse i reiselivet? Kronikk i GD, 22.04.17. Fulltekst i vitenarkiv
• Breiby, Monica A (2017). Opplevelsesverdier i fjellet. Fulltekst i vitenarkiv
• Breiby, Monica A (2017). Tenk om vi ikke hadde begynt å reise på charterturer. [Radio]. NRK P2. Fulltekst i vitenarkiv
• Breiby, Monica A (2017). Sofaferien. [Journal]. Dagsavisen. Fulltekst i vitenarkiv
• Breiby, Monica A (2016). Intervju om folks ferier og ferietrender. [Radio]. NRK P1 Hedmark og Oppland. Fulltekst i vitenarkiv
• Breiby, Monica A (2016). Påsken fylles opp på utleie. [TV]. NRK Østnytt. Fulltekst i vitenarkiv
• Breiby, Monica A (2016). 100.000 på dalens festivaler. [Journal]. Gudbrandsdølen Dagningen. Fulltekst i vitenarkiv
• Breiby, Monica A (2016). Kva er unikt for Vågå? [Journal]. Gudbrandsdølen Dagningen. Fulltekst i vitenarkiv
• Breiby, Monica A (2016). Disse ideene dukket opp på idédugnad for Terrassen. [Journal]. Gudbrandsdølen Dagningen. Fulltekst i vitenarkiv
• Breiby, Monica A (2016). Møt ferievanedyrene! De reiser til samme sted, samme hotell og bor på samme -... rom - år etter år etter år... [Journal]. VG : Verdens gang. Fulltekst i vitenarkiv
• Breiby, Monica A (2015). Turistene vil ha mer synsinntrykk. [Journal]. Gudbrandsdølen Dagningen. Fulltekst i vitenarkiv
• Breiby, Monica A (2015). Høgskolesamarbeid om bedriftsnettverk. [Journal]. Gudbrandsdølen Dagningen. Fulltekst i vitenarkiv
• Breiby, Monica A (2015). Mat som en del av turistenes sanseopplevelse. Fulltekst i vitenarkiv
• Breiby, Monica A (2015). VRI-Reiseliv Innlandet. Foredrag: Den aktivt sansende turist. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2011). Aesthetics in Naturebased Tourism. Discussion of challenges in the research work. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2011). Aesthetics in Nature-based Tourism. Different dimensions in an experience context. Fulltekst i vitenarkiv
• Breiby, Monica Adele (2011). Innovasjon og estetikk i naturbasert turisme. Fulltekst i vitenarkiv
• Breiby, Monica A (2008). Sliter med tysk, fransk og spansk. [Journal]. Gudbrandsdølen Dagningen. Fulltekst i vitenarkiv
• Wistveen, Lena Dalheim; Breiby, Monica Adele & Mei, Xiang Ying (2026). From Tourism Volume to Resident Value: Co-Creation to Achieve Social Sustainability in Rural Tourism Development. Universitet i Innlandet / University of Inland Norway. ISSN 9788283806205. Fulltekst i vitenarkiv Vis sammendrag

  Tourism is widely regarded as a driver of rural development, yet its social impacts remain underexplored in both research and practice. While sustainability frameworks increasingly guide tourism planning, they often prioritize economic and environmental metrics, leaving the social dimension, particularly residents’ quality of life, poorly understood and inconsistently addressed. Understanding the social dimensions of tourism is crucial, as it shapes how tourism development affects local communities and provides an important basis for more contextsensitive tourism policy and planning. The overall goal of the thesis is twofold: first, to increase knowledge of the impact of tourism development on rural communities with a focus on overtourism, second-home tourism, and regenerative tourism; second, to explore how different governance approaches influence co-creation processes for social innovation and social sustainability. The study employs a qualitative, multi-method approach, including 29 interviews, 36 policy and planning documents, field observations, and secondary data. To explore how tourism impacts rural communities, the thesis draws on three distinct types of case studies: (1) Overtourism destinations, where excessive visitor numbers strain infrastructure and community well-being, as illustrated in Lofoten Islands and Geiranger, Norway, and Venice, Italy (2) second-home destinations, where seasonal residents and property development challenge local planning and social cohesion, as presented in the Norwegian rural municipalities of Øyer and Tinn (3) and a regenerative tourism destination, which emphasizes community empowerment, cultural revitalization, and long-term sustainability, as showcased by the small Māori community in the destination of Murupara, New Zealand. The thesis offers three main contributions to the research on sustainable rural tourism. First, it shows how tourism co-created, or co-destroys value through governance, stakeholder dynamics, and lived experience, with trust, inclusion, and collaboration emerging as critical elements. Second, it highlights governance as a dynamic process that shapes tourism outcomes, where inclusive governance fosters, and fragmented governance leads to exclusion and community strain. Third, the thesis calls for tourism planning and destination development to prioritize residents’ quality of life through context-sensitive, socially embedded tourism models, offering a transferable framework for policy and practice.

• Aas, Øystein; Breiby, Monica Adele; Selvaag, Sofie Kjendlie; Eriksson, Per-Ambjørn & Børrestad, Brigithe (2021). The 10th MMV Conference: Managing outdoor recreation experiences in the Anthropocene – Resources, markets, innovations. Norges miljø- og biovitenskapelige universitet (NMBU). Fulltekst i vitenarkiv
• Moe, Windy; Ericsson, Birgitta; Lerfald, Merethe; Breiby, Monica Adele; Duedahl, Eva & Øian, Hogne [Vis alle 7 forfattere av denne artikkelen] (2020). For verden, verten og vettet Digitalt temahefte Bærekraftige Opplevelser i Reiselivet. Høgskolen i Innlandet. ISSN 9788283801910. Fulltekst i vitenarkiv Vis sammendrag

  Det digitale temaheftet 'For verden, vettet og verten' er en oppsummering av funn og aktiviteter i det 3-årige næringsrettete forskerprosjektet Bærekraftige Opplevelser i Reiselivet (BOR). Heftet løfter fram kunnskap til ettertanke og refleksjon rundt temaene fritidsboliger, bærekraftige opplevelser og helårsdestinasjoner og stedsutvikling. Det gis også innspill til videre fordypning.

• Wold, Line Camilla; Breiby, Monica; Thorsplass, Irene; Winther, Elisabeth & Aas, Øystein (2016). Forsknings- og utredningsbehov for videreutvikling av reiselivet i Innlandet. Resultater fra en workshop og en spørreundersøkelse. Norsk institutt for naturforskning (NINA). ISSN 9788242629944. Fulltekst i vitenarkiv Vis sammendrag

  Denne rapporten redegjør for to kartlegginger av FOU behov i reiselivet i Innlandet, dvs. i Hed-mark og Oppland fylker. Den første delen av kartleggingen bestod av en workshop i regi av Senter for Reiselivsforskning, der en rekke representanter for reiselivet i de to fylkene deltok, dvs. deltagere fra bedrifter, bedriftsnettverk, destinasjonsselskap, virkemiddelapparat og offent-lige myndigheter. Den andre delen var en spørreundersøkelse gjennomført på web der en større gruppe respondenter ble bedt om å rangere ulike forsknings- og utredningsbehov, identifisert på bakgrunn av workshopen. De viktigste funnene kan oppsummeres slik: 1. Både workshop og spørreundersøkelse viser at næringsaktører, virkemiddel- og forvalt-ningsapparatet og FOU miljøene identifiserer en rekke viktige forsknings- og utred-ningsbehov for reiselivsnæringen i Innlandet. 2. Det er også nokså mange fellestrekk mellom prioriteringene på tvers av de to undersø-kelsene, og på tvers av aktørgrupper og fylker. 3. Det er en klar erkjennelse av at Reiselivet i Innlandet har et uforløst potensial i styrket samarbeid mellom ulike aktører og med økt bruk av FOU. 4. Det er klare forventninger til at SfR og bransjerådet er en sentral aktør i arbeidet med å styrke FOU om reiseliv i regionen og øke dialogen med næringen. 5. I den grad det kan trekkes ut ett prioritert FOU område som går igjen både i workshop og survey, er dette knyttet til kunnskapsbaserte produkt- og opplevelsesproduksjon, som reflekterer endret etterspørsel etter mer individualiserte opplevelseselementer 6. Et annet prioritert FoU-område er markedskunnskap knyttet til effektiv markedsføring mot spesifikke målgrupper. Dette er sentralt for å hjelpe næringsaktørene til å realisere sitt markedspotensial, slik Innlandsutvalgsrapporten vektlegger. 7. Et tredje FoU-område er helårsdestinasjoner som samhandler på tvers av bedrifter og i 3- eller 4-helix for økt bærekraft. Her viser resultatene at spesielt kulturlandskap og gjengroing bør vektlegges. 8. Til slutt vil vi nevne arrangement som verdiskaper som et fjerde FoU-tema som bør prioriteres, og som går igjen både fra idedugnad og spørreundersøkelse. Hedmark, Oppland, turisme, reiseliv, FOU behov, Norway, tourism, research needs

• Breiby, Monica Adele (2015). Nature based tourism and the role of aesthetic dimensions. Norges miljø- og biovitenskapelige universitet (NMBU). ISSN 9788257512248. Fulltekst i vitenarkiv

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