Iveta Malasevska

• Alnes, Per Kristian; Mydland, Ørjan; Haugom, Erik & Malasevska, Iveta (2026). An analysis of fairness perceptions and behavioral intentions among alpine skiers when introduced to variable pricing. Managing Sport and Leisure. ISSN 2375-0472. p. 1–28. doi: 10.1080/23750472.2026.2633243. Full text in Research Archive Show summary

  Purpose/Rationale: This paper examines how the magnitude of intra-weeklyprice differences for day passes affects perceived fairness and behavioralintentions across different pricing schemes. Design/Methodology/Approach: The data was collected through an onlinesurvey experiment among alpine skiers. We use ordinal logistic and leastsquares regressions to test the relationships between pricing schemes,fairness perceptions, and customer reactions. Findings: The magnitude of the price difference negatively affects perceivedfairness. We also find that the price difference influences purchase andrevenge intentions, but this effect depends on the size of the pricedifference across pricing scenarios. Practical implications: Managers in the service sectors considering introducingvariable pricing can directly apply our recommendations presented in the articlewhen considering introducing a more variable approach to pricing. Research Contribution: The research findings contribute to the literature byshowing that the magnitude of price differences plays a vital role whenexamining both price fairness perceptions and purchase- and revengeintentions. Originality/Value: This research addresses a gap in the existing literature byconducting a comprehensive analysis of how variations in price magnitudeunder different pricing schemes influence perceived fairness, purchase intentions, and revenge within the alpine skiing industry.

• Alnes, Per Kristian; Lien, Gudbrand; Haugom, Erik; Malasevska, Iveta & Mydland, Ørjan (2024). Willingness to pay for fast-track tickets in the alpine skiing industry: a case study of a Norwegian ski resort. Cogent Social Sciences. 10(1), p. 1–10. doi: 10.1080/23311886.2024.2356063. Full text in Research Archive Show summary

  We evaluate a fast-track ticket alternative in the alpine skiing industry using data from a survey of skiers at a major ski resort in Norway. We estimate price-response functions, optimal prices for fast-track tickets and use regression to analyse the most important characteristics of skiers who demand the fast-track ticket alternative. Our findings show that the additional willingness to pay for a fast-track ticket over the standard day-pass ticket ranges from 4% (one minute waiting time) to 13% (20 minutes waiting time). The skiers with the highest demand for the fast-track ticket alternative are typically single men living near the ski resort who do most of their alpine skiing during the weekend. Some respondents expressed critical concerns regarding the fast-track ticket alternative, and we therefore discuss some customer acceptance challenges and ethical aspects associated with such an alternative.

• Mydland, Ørjan; Hinterhuber, Andreas; Malasevska, Iveta; Alnes, Per Kristian; Haugom, Erik & Lien, Gudbrand (2024). Willingness to pay for sustainability–the interplay between voluntary actions and forced choices. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. p. 1–15. doi: 10.1080/15022250.2024.2425083. Full text in Research Archive
• Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Lien, Gudbrand & Alnes, Per Kristian (2023). Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. 23(4). doi: 10.1080/15022250.2023.2289945. Full text in Research Archive Show summary

  In this study, we examine sustainable consumption from a ski areaperspective by using the exploratory sequential mixed-methodapproach. We apply a cross-national approach to investigate howcustomers’preferences for sustainable service alternativestranslate into willingness-to-pay, comparing results from Norwayand Switzerland. The results show that alpine skiers in generalreport being willing to pay more for a day pass if the ski area iseither environmentally-certified, carbon-neutral, or uses onlynatural snow. The positive effects are reported even strongeramong environmentally-friendly skiers and skiers fromSwitzerland. We discuss the implications our results have for skiarea managers wanting to incorporate sustainability in the overallpricing strategy.

• Malasevska, Iveta; Haugom, Erik; Lien, Gudbrand; Hinterhuber, Andreas & Alnes, Per Kristian (2022). Managing structural constraints in recreational alpine skiing: a choice modelling approach. Managing Sport and Leisure. ISSN 2375-0472. doi: 10.1080/23750472.2021.2020679. Full text in Research Archive Show summary

  The alpine skiing industry faces a decline in the number of new active skiers, dropouts of the existing active skiers, and a decline in overall participation frequency. Structural leisure constraints can be considered as a form of managerial failure preventing customers from participating in leisure activities. The purpose of this study is to use choice modelling to examine how the marginal willingness to pay for various leisure constraining factors differ and to provide empirical evidence of how pricing could be used as a negotiation instrument to overcome structural leisure constraints. The rationale behind the choice modelling approach is that a respondent chooses from a set of hypothetical scenarios of a product or service that includes various combinations of attribute levels. The findings emphasize that skiing preferences and marginal willingness to pay vary among less frequent, frequent, and very frequent skiers. Price differentiation can be used as an instrument to limit the influence of constraints and help individuals overcome the structural leisure constraints. The study provides valuable implications for practitioners based on an understanding of the price's impact on individuals’ choices.

• Haugom, Erik; Malasevska, Iveta & Lien, Gudbrand (2021). The relative importance of ski resort-and weather-related characteristics when going alpine skiing: Data from a rating-based conjoint survey. Data in Brief. 37, p. 1–6. doi: 10.1016/j.dib.2021.107252. Full text in Research Archive Show summary

  The data are related to two research articles: “The relative importance of ski resort-and weather-related characteristics when going alpine skiing” [1] and “Optimal pricing of alpine ski passes in the case of crowdedness and reduced skiing capacity” [2]. A rating-based conjoint survey experiment on active alpine skiers at a big ski area located in Inland Norway was performed in February of 2018 to collect the data and pertain to 400 respondents doing more than 7200 ratings. A total of ten versions of the same questionnaire type were used to obtain information about preferences on ski resort- and weather-related characteristics when going alpine skiing. We display the raw data organized such that they can be easily downloaded and used directly to either (1) replicate the analyses performed in the related research articles, or (2) run one's own analyses on the topic of interest. The data may also be useful to lecturers teaching students about the key concepts of survey experiments and causal modelling.

• Haugom, Erik; Malasevska, Iveta; Alnes, Per Kristian & Mydland, Ørjan (2021). Willingness to pay for “green skiing”. Journal of Hospitality and Tourism Management. ISSN 1447-6770. 47, p. 252–255. doi: 10.1016/j.jhtm.2021.03.010. Full text in Research Archive Show summary

  In this note we provide preliminary empirical evidence on Norwegian alpine skiers’ willingness-to-pay for season pass attributes that make alpine skiing more sustainable. We focus on two key attributes; (1) compensating for the CO2 emissions associated with the activity by purchasing CO2 quotas and (2) compulsory use of public transportation to/from the ski resort. The results show that there is a substantial interest in season passes that includes CO2 compensation. However, combining season passes with compulsory use of public transportation (ski bus) does not seem to be attractive to Norwegian alpine skiers/snowboarders. The optimal prices of the two alternatives are approximately 11.5% higher (CO2 version) and 25% lower (ski bus version) when compared to a regular season pass.

• Alnes, Per Kristian; Malasevska, Iveta; Mydland, Ørjan & Haugom, Erik (2021). Price differentiation in the alpine skiing industry-The challenges of demand shifting and capacity constraints under pandemics. Journal of Outdoor Recreation and Tourism. ISSN 2213-0780. 35. doi: 10.1016/j.jort.2021.100409. Full text in Research Archive Show summary

  The implementation of variable pricing at ski resorts can shift demand from peak periods to off-peak periods if at least some skiers have the flexibility and willingness to do so. This is often referred to as diversion, or demand shifting, and can directly affect the profit-maximizing prices ski resorts should set for their tickets. In this paper, we first model how diversion is related to various levels of the intra-weekly price differences at a ski resort. Then we use this model to recalculate the optimal variable prices a ski resort should set when accounting for the demand shifting and capacity constraints. The results show that the optimal prices the ski resort should set are influenced by both diversion and capacity constraints. The latter aspect is particularly relevant in the ongoing global pandemic. Ski resort managers can make direct use of our modelling framework and results when implementing new pricing strategies.

• Haugom, Erik; Malasevska, Iveta & Lien, Gudbrand (2020). Optimal pricing of alpine ski passes in the case of crowdedness and reduced skiing capacity. Empirical Economics. ISSN 0377-7332. doi: 10.1007/s00181-020-01872-w. Full text in Research Archive Show summary

  In this paper, we estimate price-response functions for a ski resort using a conjoint framework. The analysis is based on survey data from 350 skiers at a large ski resort in the inland region of Norway. The results suggest that the waiting time at the main lifts (crowdedness) and the proportion of slopes open affect the optimal (profit-maximizing) price the ski resort should charge for a one-day ski pass. The results of this study support previous findings from the literature using alternative methodological approaches and can be used directly by ski resort managers when developing new pricing schemes for their ski resort.

• Malasevska, Iveta; Haugom, Erik; Hinterhuber, Andreas; Lien, Gudbrand & Mydland, Ørjan (2020). Dynamic pricing assuming demand shifting: the alpine skiing industry. Journal of Travel & Tourism Marketing. ISSN 1054-8408. 37(7), p. 785–803. doi: 10.1080/10548408.2020.1835787. Full text in Research Archive Show summary

  Changes in a company’s pricing strategy have the potential to influence profitability. Data from choice-based conjoint questionnaire were used to estimate revenue-maximizing dynamic prices accounting for both demand shifting and market expansion. The results show that dynamic prices induce greater demand and could increase revenue by 0.5% to 7.5%. Moreover, skiers have a strong preference and higher willingness-to-pay for good weather-related skiing conditions, suggesting that skiers prefer skiing during the midweek at a higher price, instead of on the weekend, if the skiing conditions are better in the midweek. Relevant implications are provided for practitioners.

• Haugom, Erik & Malasevska, Iveta (2019). The relative importance of ski resort- and weather-related characteristics when going alpine skiing. Cogent Social Sciences. 5(1681246), p. 1–16. doi: 10.1080/23311886.2019.1681246. Full text in Research Archive Show summary

  In this paper, we examine how alpine skiers evaluate various ski resortand weather-related characteristics using a conjoint framework. The analysis is based on survey data from 400 existing skiers at a large ski resort in the Inland region of Norway. The results suggest that the weather of the skiing day and the price of a lift ticket are the most important attributes to alpine skiers, followed by ski lift queue time and the fraction of slopes open. The calculated part-worth functions also reveal the most desirable and most unpleasant weather conditions for alpine skiing. This insight can be used directly by ski resort managers when forming new pricing strategies.

• Malasevska, Iveta (2018). A hedonic price analysis of ski lift tickets in Norway. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. 18(2), p. 132–148. doi: 10.1080/15022250.2017.1322531. Full text in Research Archive Show summary

  In this study, we used the hedonic price method to examine what affected one-day ski lift ticket prices in Norway in the winter season 2014/2015. The analysis was based on geographic information, supply-related characteristics and on climatic data of 83 alpine ski resorts. Additionally, we estimated which ski resorts were under- or overpriced. The results indicate that vertical drop, share of intermediate difficulty ski slopes, number of snow parks, travel distance to the nearest large ski resort in Sweden and price at the nearest ski resort in Norway positively affect prices. Travel distance to the nearest ski resort in Norway and to the nearest large urban area in Denmark or Sweden, a total lift capacity of less than 3000 persons per hour, location in western Norway and a location close to more than two other ski resorts significantly and negatively affect prices. The results suggest that, according to a price–quality relationship, the Hemsedal ski resort provided the highest quality of skiing experience. Overall, ski lift ticket prices were influenced by the pricing decisions of leading ski resorts in Norway. Managers can use the results of this study to make better pricing decisions to increase the profitability of their ski resorts.

• Malasevska, Iveta & Haugom, Erik (2018). Optimal prices for alpine ski passes. Tourism Management. ISSN 0261-5177. 64, p. 291–302. doi: 10.1016/j.tourman.2017.09.006. Full text in Research Archive Show summary

  The purpose of this paper is to examine the relationship between price and demand and to determine the effect of variable pricing on ski resort revenues. We use data from a survey of existing skiers at three ski resorts in the inland region of Norway to estimate price–response functions, based on a number of characteristics, including day-of-week and distance to the resort. The various price–response functions are subsequently used to calculate optimal prices for each subset of skiers according to their differing characteristics. The results show that ski resorts have the potential to increase their total revenues substantially by adopting a more dynamic approach to pricing. Thus, our results provide academic support for the findings of ski resorts that have implemented such pricing strategies.

• Haugom, Erik & Malasevska, Iveta (2018). Variable pricing and change in alpine skiing attendance. Tourism Economics. ISSN 1354-8166. 24(8), p. 1029–1036. doi: 10.1177/1354816618779650. Full text in Research Archive Show summary

  In this article, we examine two aspects of the relation between variable intra-week pricing and alpine skiing attendance at three ski resorts in Norway. First, we study what affects the probability of increased skiing frequency during the midweek if the price is reduced in this period compared to the regular (weekend) price. Second, we examine the cannibalization effect from a lower midweek price on the weekend skiing activity. Our results show that the probability of increased midweek skiing at a lower price is significantly influenced by age and income. The probability that cannibalization occurs is significantly influenced by skiing interest and family status.

• Malasevska, Iveta & Haugom, Erik (2018). Alpine skiing demand patterns. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. p. 1–14. doi: 10.1080/15022250.2018.1539924. Full text in Research Archive Show summary

  This study examines visitation patterns of alpine skiers who possess various types of ski passes, based on a data set consisting of the number of daily visitors at a Norwegian ski resort from 2008/2009 to 2011/2012. The results show that some of the variations in visitation patterns can be explained by day of the week, holidays and weather conditions. These factors have different effects across types of ski pass (one-day-, multi-day-, and season pass) and across time periods during the winter season. It is also found that day of the week, holidays, opening hours, and weather conditions significantly influence the average number of trips one skier make during a skiing day.

• Malasevska, Iveta (2017). Explaining variation in alpine skiing frequency. Scandinavian Journal of Hospitality and Tourism. ISSN 1502-2250. 18(2), p. 214–224. doi: 10.1080/15022250.2017.1379435. Full text in Research Archive Show summary

  The purpose of this study was to examine how social and personal factors influence overall skiing frequency and the frequency of repeated visits to a specific ski resort of existing domestic skiers in a typical winter season. The study used data from a survey conducted at three ski resorts in the Inland region of south-eastern Norway at the end of the winter season of 2015/2016. Ordinary least squares regression analysis highlighted that variation in skiing frequency can be explained mainly by skiing interest and household income. Additional factors influencing repeated visits to a specific ski resort were the location of the permanent residence and private holiday home close to the ski resort. The results did not show notable differences between the estimated effects at the mean and those estimated for skiers with the highest and lowest visit frequency.

• Malasevska, Iveta; Haugom, Erik & Lien, Gudbrand (2017). Optimal weather discounts for alpine ski passes. Journal of Outdoor Recreation and Tourism. ISSN 2213-0780. 20, p. 19–30. doi: 10.1016/j.jort.2017.09.002. Full text in Research Archive Show summary

  Various weather conditions can have a strong influence on the alpine skiing experience. This paper is the first to formally examine the relationship between levels of discount for various unpleasant weather scenarios and quantity demanded of alpine skiing day-passes. We use data from a contingent valuation survey among existing skiers at three ski resorts in the Inland region of Norway to estimate price-response functions for six specific weather-related scenarios. These price-response functions were then used to calculate optimal discount levels for each scenario. Our results show that (1) ski resorts can increase revenue substantially by offering weather discounts, and (2) there are big differences in optimal discounts for the different weather conditions.

• Malasevska, Iveta; Lien, Gudbrand & Haugom, Erik (2015). Modelling and forecasting alpine skier visits. Tourism Economics. ISSN 1354-8166. 23(3), p. 669–679. doi: 10.5367/te.2015.0524. Full text in Research Archive Show summary

  This study is the first to examine formally what drives variations in skier attendance at Norwegian ski resorts. The authors use a unique dataset of the number of daily visitors at a specific ski resort from 2007/2008 to 2013/2014. The main findings suggest that weather conditions, day of the week and holidays significantly affect the number of daily visitors. The time series regression analysis highlights the demand pattern and specific non-linear relationships between visitors and wind chill temperature. The study finds that, if the wind chill temperature is below –9.5°C, a temperature increase has a positive effect on the number of daily visitors. Similarly, if the wind chill temperature is above –9.5°C, a higher temperature leads to a lower number of skier visits, on average. Tourism providers can use these results for decision making, planning and managing ski resort operations. In addition, the findings could serve as an incentive to implement innovative pricing tactics.

View all works in NVA

• Alnes, Per Kristian; Malasevska, Iveta & Haugom, Erik (2025). A structural equation modeling (SEM) analysis of fairness perceptions and responses to early-bird pricing among alpine skiers in Scandinavia. Full text in Research Archive Show summary

  Early-bird discounts provide savings for customers who buy the product or service in advance of usage, enabling the provider to utilize its relatively fixed capacity better. This pricing strategy has gained ground in several industries, such as hospitality, rental cars, cruise lines, railways, energy, and broadcasting. The success of variable pricing depends on the crucial factor of customer acceptance. An unfavorable response from consumers poses a substantial risk, potentially leading to negative behavioral reactions. In this article we explore customers' perceptions and reactions to discounts on pre-purchased ski passes, considering variations in the length of the pre-purchase period. Three dimensions are used to measure perceived unfairness: Perceived normative deviation, Perceived opacity and Negative affects. The three dimensions are included in a SEM analysis as constructs, where the first dimension is given by the reflexive indicators “Immoral pricing”, “Shocking pricing” and “Unacceptable pricing”. Perceived opacity includes the indicators “Incomprehensible pricing”, “Unclear pricing” and “Illogical pricing”, while negative affects consist of the indicators “I feel tricked”, “I feel insulated” and “I feel manipulated”. Customer reactions is included in the SEM-analyses by the constructs Revenge Intentions and Purchase Intentions, where Revenge contain the indicators “ Say negative things about the resort to friends/family”, “Complain to the company about this pricing policy”, “Post negative things about the resort on the internet” and “Switch to another ski resort if possible”. Our analysis is based on a survey among Norwegian and Swedish alpine skiers (1000 respondents).

• Alnes, Per Kristian; Mydland, Ørjan; Haugom, Erik & Malasevska, Iveta (2023). An analysis of fairness perception and behavioral intentions among alpine skiers when introduced to variable pricing. Full text in Research Archive
• Malasevska, Iveta (2023). Ski Economics: Using Dynamic Ticket Pricing to Increase Ski Slope Revenues. Scientia. doi: 10.33548/SCIENTIA907. Full text in Research Archive Show summary

  The ski industry currently faces a number of challenges, including climate change, falling demand and lift ticket prices. Dr Iveta Malasevska, a senior researcher at Eastern Norway Research Institute based at Inland Norway University of Applied Sciences, is collaborating with colleagues on a project called ‘Innovative Pricing Approaches in the Alpine Skiing Industry’. The team is examining pricing analytics at ski resorts in Norway intending to develop optimal pricing schemes to address the challenges faced by alpine ski resorts and improve their long-term financial performance.

• Malasevska, Iveta (2022). Nybegynnere på ski trenger ikke ha heiskort til alle alpinbakker. Full text in Research Archive Show summary

  I de siste årene har alpinbransjen hatt utfordringer relatert til ustabilt vær og tøff konkurranse fra andre fritidsaktiviteter. Rekrutteringen av nye, aktive skikjørere blir stadig vanskeligere. Derfor er det viktig for alpinbransjen å se på hva man kan gjøre for å hindre stagnasjon og sikre lønnsom drift i årene fremover.

• Alnes, Per Kristian; Haugom, Erik; Malasevska, Iveta; Hinterhuber, Andreas; Lien, Gudbrand & Mydland, Ørjan (2022). WILLINGNESS-TO-PAY FOR SUSTAINABLE ALPINE SKIING EXPERIENCE. Full text in Research Archive
• Alnes, Per Kristian; Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Lien, Gudbrand & Mydland, Ørjan (2022). WILLINGNESS-TO-PAY FOR SUSTAINABLE ALPINE SKIING EXPERIENCE. Full text in Research Archive
• Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Alnes, Per Kristian & Lien, Gudbrand (2022). Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience. Full text in Research Archive
• Malasevska, Iveta; Hinterhuber, Andreas; Haugom, Erik; Alnes, Per Kristian & Lien, Gudbrand (2022). Sustainable consumption of services: willingness-to-pay for sustainable alpine skiing experience. Full text in Research Archive
• Alnes, Per Kristian; Hinterhuber, Andreas; Malasevska, Iveta; Haugom, Erik; Lien, Gudbrand & Mydland, Ørjan (2022). An analysis of fairness perceptions among alpinists when introduced to variable pricing. Full text in Research Archive
• Mydland, Ørjan; Hinterhuber, Andreas; Malasevska, Iveta; Alnes, Per Kristian; Haugom, Erik & Lien, Gudbrand (2022). Willingness to pay for sustainability - The interplay between voluntary actions and forced choices. Full text in Research Archive
• Hauge, Atle Jensen; Andersen, Torhild & Malasevska, Iveta (2021). Kreativ nærhet i periferien. In Gran, Anne-Britt & Olsen, Bjørn Eirik (Ed.), Kreativ næring: Lokale, digitale og økonomiske perspektiver. Universitetsforlaget. ISSN 9788215035659. p. 184–202. Full text in Research Archive
• Haugom, Erik; Alnes, Per Kristian; Lien, Gudbrand; Mydland, Ørjan; Malasevska, Iveta & Hinterhuber, Andreas (2021). Optimal introductory pricing of season passes. Full text in Research Archive
• Malasevska, Iveta; Haugom, Erik & Hinterhuber, Andreas (2021). Willingness-to-pay for sustainable alpine skiing experience. Full text in Research Archive
• Hinterhuber, Andreas; Malasevska, Iveta & Haugom, Erik (2021). WTP for sustainable alpine skiing experience. Full text in Research Archive
• Bakken, Bjørn T.; Hole, Åse Storhaug; Kårstein, Asbjørn; Malasevska, Iveta & Lund, Per Olav (2020). Evaluering av krisehåndteringen i HINN under Covid-19-krisen våren 2020. Full text in Research Archive
• Malasevska, Iveta (2018). Kulturnæringenes økonomisk geografi. Skjer det noe utenfor Oslo? Full text in Research Archive Show summary

  Formål: å illustrere og analysere konsentrasjonen av kreative og kulturelle næringer i Norge basert på økonomiske regioner utenfor Oslo.

• Knutsen, Heidi; Helland, Grete; Bern, Aleksander & Malasevska, Iveta (2026). Verdiskaping og sysselsetting i landbruk og landbruksbasert industri i Møre og Romsdal - Oppdaterte berekningar basert på tal frå 2024. NIBIO. ISSN 9788217039990. Full text in Research Archive Show summary

  I denne rapporten vert resultat frå oppdaterte verdiskapingsberekningar for landbruk og landbruksbasert industri i Møre og Romsdal basert på tal frå 2024 presenterte. Bruttoprodukt frå jordbruk, skogbruk og landbruksbasert tilleggsnæring er berekna til 2,1 mrd. kr, medan den landbruksbaserte industrien bidreg med 1,1 mrd. kr. Totalt utgjer bruttoproduktet frå landbruk og landbruksbasert industri 2 prosent av den totale verdiskapinga i Møre og Romsdal i 2024.

• Malasevska, Iveta (2025). Pilegrimsledens økonomiske betydning. Universitetet i Innlandet. ISSN 9788283805475. Full text in Research Archive Show summary

  På oppdrag fra Pilegrimssenter Dovrefjell har Østlandsforskning ved universitetet i Innlandet gjennomført en kartlegging av i hvilken grad Pilegrimsleden bidrar til lokal økonomisk verdiskaping for bedrifter og lokalsamfunn i kommunene Dovre, Oppdal, Rennebu og Orkland. Undersøkelsen viser at pilegrimsturismen i Dovre, Oppdal, Rennebu og Orkland har en tydelig, men begrenset økonomisk betydning. Effekten merkes særlig for små, lokalt forankrede overnattings- og serveringssteder. Potensialet for økt verdiskaping ligger først og fremst i bedre synliggjøring av eksisterende tilbud, utvikling av relevante aktiviteter og produkter, samt tettere samarbeid mellom aktører langs leden. En kombinasjon av rimelige overnattingsalternativer og tilbud som kan stimulere til økt forbruk, sammen med målrettet informasjon til både norske og utenlandske pilegrimer, kan forsterke de lokale virkningene. Med riktig tilrettelegging kan pilegrimsturismen i større grad bli en stabil inntektskilde for små bedrifter og samtidig utgjøre et viktig supplement til det øvrige reiselivet i regionen.

• Graarud, Håvard Rønningen; Knutsen, Heidi; Bern, Aleksander; Malasevska, Iveta & Nielsen, Hjalti (2024). Landbruket i Agder - Beregninger av verdiskaping i landbruk og landbruksbasert virksomhet i Agder. NIBIO. ISSN 9788217036005. Full text in Research Archive Show summary

  Det er gjennomført verdiskapingsberegninger for landbruk og landbruksbaserte næringer i Agder med utgangspunkt i data for 2022. Formålet med prosjektet er å gi kunnskap om verdiene som blir skapt i primærproduksjonen og ved foredling av landbruksvarer. Samlet verdiskaping i Agder fra jordbruk, skogbruk, landbruksbaserte tilleggsnæringer og landbruksavhengig industri var på 2,16 mrd. kr. i 2022. Det utgjør 1,5 prosent av det samlede bruttoproduktet fra alle næringer i Agder.

• Hauge, Atle Jensen; Ibenholt, Karin; Ericsson, Birgitta; Malasevska, Iveta & Bern, Aleksander (2024). Sluttevaluering kulturell og kreativ næring. Fagbokforlaget. ISSN 9788270812103. doi: https:/www.kulturdirektoratet.no/publikasjoner/sluttevaluering-kulturell-og-kreativ-naering. Full text in Research Archive
• Rye, Siv Karin Paulsen; Hjelt, Anna Landrø; Knutsen, Heidi; Bern, Aleksander; Malasevska, Iveta & Nielsen, Hjalti (2024). Verdiskaping og sysselsetting i landbruk i Nord-Norge. Oppdaterte beregninger basert på tall fra 2022. NIBIO. ISSN 9788217036401. Full text in Research Archive Show summary

  Landbruk og landbruksbasert virksomhet har stor betydning for verdiskaping og sysselsetting i mange kommuner i Nord-Norge. I dette prosjektet er det gjennomført oppdaterte beregninger av verdiskaping fra landbruk og landbruksbasert industry for de tre fylkene I Nord-Norge. Samlet verdiskaping (bruttoprodukt) fra landbruksbasert primærnæring utgjør 2 mrd. kr for Nordland, 756,3 mill. kr for Troms og 289,7 mill. kr for Finnmark. I alt utgjør bruttoproduktet fra landbruksbasert primærnæring og landbruksbasert industri 2,3 mrd. kr for Nordland, 1,3 mrd. kr for Troms og 413,7 mill. kr for Finnmark.

• Knutsen, Heidi; Gran, Erik; Bern, Aleksander; Malasevska, Iveta & Nielsen, Hjalti (2024). Oppdaterte berekningar av verdiskaping i landbruk og landbruksbasert verksemd i Rogaland. NIBIO. ISSN 9788217035961. Full text in Research Archive Show summary

  Landbruk og landbruksbasert verksemd er viktig for sysselsetting og verdiskaping i mange kommunar i Rogaland. I denne rapporten vert oppdaterte berekningar av verdiskaping frå landbruk og landbruksbasert industri i Rogaland presenterte. Samla verdiskaping frå jordbruk, skogbruk, tilleggsnæring og den landbruksbaserte industrien som er avhengig av landbruket i Rogaland, var 9,6 mrd. kr i 2022.

• Knutsen, Heidi; Rye, Siv Karin Paulsen; Lund, Per Olav & Malasevska, Iveta (2022). Verdiskaping og sysselsetting i landbruk og landbruksbasert industri i Møre og Romsdal. NIBIO. ISSN 9788217030706. Full text in Research Archive Show summary

  I 2007 vart det første gang utført verdiskapingsberekningar for jordbruket i Møre og Romsdal basert på tal for 2005, og i 2012 vart det gjennomført oppdaterte berekningar basert på tal frå 2010. I denne rapporten er resultatet frå oppdaterte berekningar for jordbruket, basert på tal frå 2020, presentert. I tillegg er det berekna verdiskaping frå landbruksbaserte tilleggsnæringar, skogbruk og landbruksbasert industri. Det er også gjort ein analyse av ringverknader av landbruket i Møre og Romsdal. Det var registrert 13 293 landbrukseigedomar i Møre og Romsdal i 2020. Medan talet på landbruks-eigedomar i Møre og Romsdal er redusert med 6,6 prosent frå 2010 til 2020, er talet jordbruksføretak redusert med 21 prosent. 2 390 jordbruksføretak søkte om produksjonstilskot i 2020. Frå 2010 til 2020 gjekk jordbruksareal i alt i fylket ned med 10 prosent, frå 568 981 dekar til 509 409 dekar. Gjennomsnittsarealet per bruk i Møre og Romsdal var 187 dekar i 2010, 201 dekar i 2015 og 213 dekar i 2020. Verdiskaping frå jordbruket i Møre og Romsdal rekna som bruttoprodukt, er berekna til 1 025 mill. kr i 2020. Det er 49 mill. kr mindre enn det som vart berekna for 2010 (målt i 2020 kr.). Av den totale verdiskapinga frå jordbruket i Møre og Romsdal, kjem 36 % frå kommunane Hustadvika, Surnadal, Molde og Volda. Sysselsettinga i jordbruket er berekna til 2 292 årsverk. Det er 706 årsverk mindre enn i 2010. Frå 2010 til 2020 er verdiskapinga auka med kr 85 500 per årsverk i jordbruket i Møre og Romsdal. Av den totale verdiskapinga i 2020, rekna som bruttoprodukt, kjem 67 prosent frå mjølke-produksjon Samanlikna med 2010, utgjer mjølkeproduksjon tre prosentpoeng mindre av verdiskapinga i fylket. Verdiskapinga i sauehaldet har gått ned med knapt to prosentpoeng frå 2010, medan kjøtproduksjon med ammekyr har auka med fire prosentpoeng i same periode. Svinehaldet har gått ned med eitt prosentpoeng, samanlikna med 2010. Om lag to prosent av dei sysselsette i landet som arbeider i skogbruket, hadde arbeidsstad i Møre og Romsdal, og i 2020 var 132 personar sysselsette i skogbruket i fylket. I Møre og Romsdal ble det avverka ca. 271 200 m3 industrivirke i 2020. Det utgjer om lag 2,6 prosent av den samla avverkinga i landet. Berekna omsetnadsverdi av skogprodukta i Møre og Romsdal er samla berekna til 212 mill. kroner i 2020, og verdiskaping rekna som bruttoprodukt for skogbruket er berekna til 186 mill. kr. Surnadal og Rauma er dei to kommunane som har høgast verdiskaping frå skogbruket i 2020, med høvesvis 19,1 og 16,9 millionar kroner. Leigekøyring og utmarksnæring er dei mest vanlege tilleggsnæringane i Møre og Romsdal. Av dei som driv tilleggsnæring, er det 26 prosent som driv leigekøyring, og 21 som driv ei eller anna form for utmarksnæring. Verdiskaping frå tilleggsnæringar, rekna som bruttoprodukt, er berekna til 162 mill. kr for Møre og Romsdal i 2020. Det er leigekøyring og tenesteyting som bidreg med høgast verdiskaping med i overkant av 40 mill. kr kvar. Av kommunane er det Surnadal som har størst verdiskaping frå tilleggsnæring med 15,6 mill. kroner. Sysselsettinga frå dei landbruksbaserte tilleggsnæringane er berekna til 165 årsverk à 1845 timar for 2020. Samla sett har sysselsettinga i næringsmiddelindustrien i Møre og Romsdal auka med 2,3 prosent frå 3 464 i 2015 til 3 545 i 2020. Berekning av verdiskaping innanfor jordbruksbasert verksemd tar utgangspunkt i tal sysselsette ein kan seia er avhengig av lokalt jordbruk. Totalt er dette vurdert til å vere 850 sysselsette i Møre og Romsdal i 2020. For skogbruksbasert industri er det 539 sysselsette i fylket i 2020. Av desse er 35 vurdert å vere avhengig av lokalt skogbruk. Verdiskapinga i landbruksbasert industri som ein kan hevda er avhengig av landbruk i Møre og Romsdal er berekna til å utgjera 1 173 millionar kr., der næringsmiddelindustrien står for 1 151 millionar kr....

• Hauge, Atle Jensen; Ibenholt, Karin; Ericsson, Birgitta; Hallin, Göran; Frisell, Marte Marie & Dahlöf, Carl Arvid [Show all 8 contributors for this article] (2021). Midtveisevaluering. Kulturell og kreativ næring. Norsk kulturråd. ISSN 9788270812028. Full text in Research Archive Show summary

  Denne rapporten dokumenterer midtveisevaluering innenfor følgeevalueringen av regjeringens satsing på kulturell og kreativ næring. Helt innledningsvis er det noen hovedpunkter som vi har notert oss så langt, og som vil være blant de momenter som følges opp i følgeevalueringen. De enkelte punktene er mer omtalt både senere i denne oppsummeringen, og i selve rapporten: • De økonomiske nøkkeltallene viser en positiv utvikling i bransjen frem til 2019. Både når det gjelder sysselsetting, omsetting og verdiskaping er det en tydelig vekst, som er på linje med øvrig næringsliv. • De ulike ordningene ser ut til å fungere godt og etter intensjonene. Det er i hovedsak gode tilbakemeldinger fra næringen og de som jobber i ulike posisjoner i virkemiddelapparatet. • Det største forbedringspotensialet ligger i samordning av virkemidler. Dette gjelder mellom de ulike aktørene i virkemiddelapparatet, men også i et prosjekt/foretaks livsløp, med en mulighet for å videreutvikle spesielt innovasjonsprosjekter.

• Hauge, Atle Jensen & Malasevska, Iveta (2020). Eksportundersøkelsen 2019. Universitetet i Innlandet. ISSN 9788283802092. Full text in Research Archive Show summary

  På oppdrag fra Music Norway har Østlandsforskning og Høgskolen i Innlandet gjennomført en webundersøkelse blant 174 norske musikere. Hovedmålet med forskningsprosjektet var å kartlegge musikernes aktivitet og behov vedrørende musikkeksport. Dette spørreskjemaet er basert på Eksportundersøkelsen 2015 (Gran & Torp, 2015) med tanke på å fremskaffe sammenlignbare tall over tid. I dette notatet presenterer vi hovedfunn fra undersøkelsen. Notatet har et beskrivende forskningsdesign.

• Ericsson, Birgitta & Malasevska, Iveta (2019). Der ingen skulle tru... - Regionaløkonomisk geografi av kreative og kulturelle næringer lokalisert utenfor Oslo. Kunnskapsverket. ISSN 9788293482352. Full text in Research Archive Show summary

  Kreative og kulturelle næringer har fått mye oppmerksomhet i det siste, både fra politikere, virkemiddelapparat og akademia. Dette fordi de er en vokser i seg selv og det antas at de har potensial for å fremme utvikling i andre deler av økonomien. Det er velkjent at kreative og kulturelle næringer i Norge er konsentrert i Oslo (Gran, Torp, & Theie, 2016; Power & Spilsbury, 2017; Statistisk sentralbyrå, 2017). Formålet med denne rapporten er å illustrere og analysere den geografiske fordelingen av kreative og kulturelle næringer i Norge utenfor Oslo. Vårt analysenivå har i hovedsak basis i økonomiske regioner. Dette fordi vi ser at kommunegrenser i de fleste tilfeller blir noe snevert – den funksjonelle økonomiske regionen strekker seg i de fleste tilfeller utenfor den enkelte kommunes grenser. Data for analysene er hentet fra Brønnøysundregistrene ved hjelp av Bisnodedatabasen, som inneholder regnskapsinformasjon om de fleste regnskapspliktige virksomheter i Norge. I denne rapporten utgjør følgende bransjer de kreative og kulturelle næringene: annonse og reklame, arkitektur, biblioteker, arkiver, museer og andre kulturvirksomheter, film-, video- og fjernsynsprogramproduksjon, radio og foto virksomheter, forlagsvirksomheter, musikk, utøvende og kunstneriske virksomheter, spesialiserte designvirksomheter og virksomheter som driver med utgivelse av programvare for dataspill. Data for analysene omfatter nevnte bransjer i alle økonomiske regioner utenfor Oslo.

• Malasevska, Iveta; Solberg, Anette & Sund, Frøydis (2019). Kjønssdelte hjelpemidler? Kartlegging av hjelpemidler til personer med nedsatt funksjonsevne. Likestillingssenteret. Full text in Research Archive Show summary

  Målet med prosjektet Kjønnsdelte hjelpemidler? har vært å avdekke hvorvidt det finnes utilsiktede skjevheter og ulikheter i tildelingen av hjelpemidler basert på kjønn, alder og bosted. Fra november 2017 til mars 2019 har Likestillingssenteret i samarbeid med Østlandsforskning analysert 441 523 utlånte og personlige hjelpemidler for 2017. I samme periode har Likestillingssenteret gjennomført intervju med fem fokusgrupper bestående av til sammen 26 informanter.

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