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Pegah Monzeri

PhD research fellow

PhD Candidate CREDS - Center for research on digitalization and sustainability

Email: pegah.monzeri@inn.no
Phone number: +47 62 51 72 35

Inland School of Business and Social Sciences
Department of Organisation, Leadership and Management
Campus Kongsvinger

Short description

Pegah Monzeri is a PhD candidate at CREDS (Centre for Research on Digitalization and Sustainability, and works under the Department of Organisation, Leadership, and Management. She is enrolled in a doctoral double degree program between the University of Inland Norway and Rennes School of Business in France, and will be spending her PhD collaborating with both institutions. She holds a master's degree in Management Information Systems and a bachelor's degree in Information Technology.

During her master's studies, Pegah worked as a Research Assistant and Teaching Assistant, and she received a research grant from the Center for Sustainable Transitions at the University of South-Eastern Norway to support her thesis. Her research interests include technology, particularly artificial intelligence (AI), business model innovation, and sustainability. She also brings several years of professional experience in project management from working in start-ups and IT-based companies.

Research Interests

She is interested in artificial intelligence (AI) as an emerging technology and its potential impact on the business world, particularly in relation to sustainability. Here research aims to connect academic theories with practical contexts. AI is often presented as a transformative force that can enhance competitiveness while addressing environmental concerns. However, realizing this potential requires rethinking business models, reconsidering how organizations operate, and exploring new ways of working in the age of AI. She intends to pursue this topic during her PhD.

Research groups

Publications

Scientific articles and book chapters

Monzeri, Pegah; Durcova, Katarina & Stendal, Karen (2025). Unravelling Barriers to Digitalization: Building Materials Data Flow and Circular Economy Utilizing BIM. Proceedings of the International Conference on Information Systems (ICIS). doi: https:/aisel.aisnet.org/icis2025/sustain/sustain/8. Full text in Research Archive Show summary
The ongoing digitalization in the building industry has increased awareness of its environmental impacts. Despite being the largest consumer of raw materials globally, only 1% of deconstructed materials are reused, highlighting sustainability challenges. This study examines the role of digital tools in promoting a circular economy and the barriers to reusing building materials. Using a qualitative approach, interviews with 13 experts from industry and academia revealed key obstacles, including a lack of standardization, circular economy-based business models, ownership issues, costs, and limited incentives. Organizational challenges such as limited awareness, competence, and cultural barriers further impede progress. The research proposes an extended framework with eight core concepts: Structure, People, Task, Technology, Data Management, Collaboration, Business Model, and Ownership. Findings emphasize the need for standardized practices and further exploration of Building Information Modeling (BIM) to advance sustainable practices in construction.

View all works in NVA

Addresses

Postal Address

University of Inland Norway
Postboks 400 Vestad
2418 Elverum
Norway