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Martin Hanssen

Martin Hanssen

PhD Candidate

Email
martin.hanssen@inn.no
Phone number
+47 61 28 81 06

Inland School of Business and Social Sciences
Department of Business Administration
Campus Kongsvinger

Short description

About education and work experience
Martin Hanssen holds a Master’s degree in Business Administration, specializing in Marketing, from Inland Norway University of Applied Sciences. Before starting his studies, he worked in sales and completed a vocational certificate in sales at Kristiansand Cathedral School Gimle (KKG). During his studies, he held several positions at the university, including research assistant, academic writing tutor, library assistant, and teaching assistant. Since October 2022, he has been a PhD Research Fellow at CREDS – Center for Research on Digitalization and Sustainability,  University of Inland Norway.

Master’s thesis
In his Master’s thesis, Martin examined how Corporate Social Responsibility (CSR) affects brand equity in a business-to-business (B2B) context. The thesis was written in collaboration with Schütz Nordic, located in Kongsvinger. Link to thesis.

PhD research
Martin is a PhD candidate in the program Innovation in Services in the Public and Private Sectors (INTOPP) at Inland Norway University of Applied Sciences. His research focuses on how society can better facilitate the transition to a circular economy – that is, an economy where resource use is reduced, and where reuse, repurposing, and smarter use of resources are actively encouraged. He investigates how businesses, customers, and other actors can jointly transform established practices, roles, and forms of collaboration to promote more sustainable solutions. His work combines conceptual development with qualitative research, drawing on perspectives such as institutional work and service-dominant logic.

Teaching experience
Martin has taught marketing courses at the bachelor level on the Lillehammer and Kongsvinger campuses, as well as through online programs. He also has experience as an academic writing tutor, supporting students with academic writing, literature searches, and referencing. In addition, he has worked as a teaching assistant providing feedback on assignments, and as an examiner in both marketing and introductory business economics.

Public engagement
Martin is also engaged in the public debate on circular economy. He has published an op-ed in Dagsavisen, highlighting key challenges in the transition to a more circular economy: Problemet med sirkelen i sirkulærøkonomien.

Languages
Norwegian / English

Research interests
Circular economy, circular business models, service ecosystems, marketing, and digitalization.

Office
Based in the lower floor of Innlandet Science Park.

LinkedIn profile

Research groups

Publications

  • Findsrud, Rolf; Hanssen, Martin & Sörhammar, David (2025). Toward a theory of sustainable resource integration. AMS Review. ISSN 1869-814X. 15, p. 142–156. doi: 10.1007/s13162-025-00315-y. Full text in Research Archive
  • Hanssen, Martin; Sörhammar, David & Tronvoll, Bård (2025). Circularity work: reorienting service ecosystems towards circularity. Journal of Service Management Research (SMR). ISSN 2511-8676. 8(3-4), p. 116–134. doi: https:/www.nomos-elibrary.de/de/document/view/detail/uuid/56a1f1dc-3c61-31b8-906f-1ec1243b57d8. Full text in Research Archive

View all works in NVA

View all works in NVA

Addresses

Postal Address

University of Inland Norway
Postboks 400 Vestad
2418 Elverum
Norway