Iffat Tarannum

Short description

Iffat Tarannum is an Associate Professor of Marketing at the Inland School of Business and Social Sciences at the University of Inland Norway. She holds both a master’s degree and a PhD from NHH Norwegian School of Economics.

Her research focuses on consumer behavior, integrated marketing communication, and brand management. She has extensive experience conducting experiments, surveys, and systematic literature reviews.

Dr. Tarannum was awarded First Prize at the 2025 EDAMBA Thesis Competition for her PhD dissertation. She also received the Best Master’s Thesis Award at NHH in 2019.

Prior to joining academia, she worked as a Product Manager at Grameenphone Limited (part of the Telenor Group), the leading mobile network operator in Bangladesh.

Publication:

Tarannum, I. (2026). Words and Symbols: How Media Richness of Electronic Word of Mouth Influences Receivers' Purchase Intention. Journal of Consumer Behaviour.