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Studieplan 2021/2022

MASBA Master of Science in Business Administration - majoring in Business Analytics

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Master of Science in Business Administration - majoring in Business Analytics



Studiets nivå og organisering

Master of Science in Business Administration, majoring in Business Analytics, is a course-based master’s degree programme at Lillehammer of 120 ECTS, with a duration of two years for full-time students, and with a duration of four years for part-time students, cf. Section 3 of the “Regulations relating to master’s degree requirements” laid down by the Ministry of Education and Research on 01 December 2005.

Bakgrunn for studiet

Upon completing the two-year programme, the students earn the degree Master of Science in Business Administration. Provided certain admission requirements are met, students also earn the right to use the supplementary title “Siviløkonom” (a supplementary title used in Norway and some other countries). The programme prepares students for management and research responsibilities at a high organizational level in both the private and public sectors. The programme’s structure complies with the recommendations of the Universities Norway (UHR) – Economics and Administration for two-year master’s programmes [1], including requirements for both academic specialization and competence. 

All students completing the programme will have a high-level competence in strategic management, marketing and financial management. The programme provides the student with a versatile competence that prepares him or her for challenging positions in the industry, and for the public and private sectors as a leader, specialist or an advisor. The programme, which has a strong foundation in research-based knowledge, qualifies students for doctoral studies and a career in research. 

The programme posits that the enterprise is forever faced with two central issues related to external and internal efficiency, i.e., doing the right things and doing things right. 

By “doing the right things”, one questions whether the enterprise is appropriately positioned, given its competition and market developments, as well as whether collaborations in existing value constellations and systems yield the desired results. “Doing things right” focuses on achieving the vision or goals the enterprise has established for itself. This promotes a long-term strategic focus within the enterprise, making sure it is adaptable in response to ever-changing external circumstances. In short, doing the right things is a recipe for how to succeed in the market. 

By “doing things right”, one focuses on the value-creation process itself—maximizing creation at the desired quality using a minimum of resources. In this process, it is important to focus on managing and controlling all processes and resources used by the enterprise in its value-creation. 

To succeed, the enterprise must strike a good balance between the two; it must do the right things and do things right. 

The programme provides specialized competence through its main profile—Business Analytics—which gives students specialized insights into the financial incentives and mechanisms that affect a company. Further, the programme will provide necessary competence within analytics which enables students to perform key tasks in an enterprise. With this competence, a graduate can provide analytical insights that the company can utilize to best profit from the surrounding economic environment. Some examples of analytical skills include: 

  • providing reports including descriptive analyses and visualisation of historical data important to the company, 
  • developing models to support policy makers in the company, e.g., within investment analysis, financial analysis or demand analysis and 
  • deciding the optimal size of the input mix in production, prices or other relevant variables in the company’s operations. 

In addition, the programme will focus particularly on analytical skills in an innovative perspective, such as determining how new enterprises can be funded and analytical methods be utilised in financial decisions for entrepreneurs, and on innovation processes in general. A key aspect in the context of innovations is that decisions are made under uncertain conditions. 

The programme also offers three other majors (in Norwegian): “Digital ledelse og Business Analytics”, “Markedsføringsledelse” and “Økonomistyring”. These are described in a separate programme description. 


[1] Adopted by the Universities Norway (UHR) – Economics and Administration, 6 June 2016. This plan complements relevant laws and regulations, including the Regulations Relating to Master’s Degree Programme Requirements, laid down by the Ministry of Education and Research on 01 December 2005, the Regulations Relating to Standards and Criteria for Programme Accreditation and Criteria for Institutional Accreditation in Norwegian Higher Education, established by NOKUT on 25 January 2006, and the Qualifications Framework for Higher Education, cf. a letter from the Ministry of Education and Research, dated 21 December 2015.


Successful candidates will have acquired the following overall learning outcomes, categorized as knowledge, skills and general competence by the end of the programme. 


By the end of the programme, the candidate has: 

  • advanced knowledge of strategic management, marketing and management accounting seen in a service perspective and will be able to combine this knowledge to achieve a better understanding of firms value creation and organizational management (K1), 
  • specialized insight into a business’ economic growth through detailed knowledge of theories, models and methods used within Business Analytics and, in combination with economic competence, turn this into an essential understanding of the business’ tasks, situations and environment (K2), 
  • thorough knowledge of scientific theories, research processes and methods customized to issues within Business Analytics such as making decisions under uncertainty (K3) and 
  • the knowledge of new topics within the disciplines of Business Administration and can analyse academic issues based on the history, traditions, characteristics and foundation of the society through Business Analytics (K4). 


The candidate can: 

  • analyse and assess different sources of information, and analyse empirical data to structure and formulate academic arguments with the goal of planning long term strategies and efficiency within management and control (S1), 
  • analyse and relate critical to existing theories, methods and interpretations within strategic management, marketing and management accounting and control (S2), 
  • utilize relevant research methods independently to facilitate business economic growth by the development of strategies, management systems, market relations and new business opportunities (S3), 
  • relate the issue at hand, context and data to the choice of method and carry out an independent, limited research or development project under supervision and in line with current research ethics norms within Business Analytics (S4) and 
  • apply the analytical perspective in practical and theoretical solutions within Business Analytics (S5). 


General competence 

The candidate can: 

  • analyse relevant academic, professional and research ethical issues, and relate to ethical issues tied to business’ strategic and tactical choices (G1), 
  • apply achieved knowledge and skills in performing management tasks, and conduct advanced studies, analyses and projects, alone and in collaboration with others (G2), 
  • convey comprehensive, independent work both orally and in writing, and master the forms of expressions that apply within economics and management (G3), 
  • communicate about professional issues, analyzes and conclusions in business administration with  stakeholders and the general public and has the prerequisites to work in an international context (G4) and 
  • take advantage of opportunities that lie in digital development and contribute to business change and innovation processes (G5).


The target group for this programme are individuals with a bachelor’s degree or another equivalent background, with a specialization in Economics and Business Administration, who want a strong second degree in Business Administration. This programme is suitable for students who want to qualify for administrative or research and development positions at a high organizational level in private or public sectors, or who want to complete a doctorate and pursue a career in research.

Relevans for arbeidsliv og videre studier

Upon completion of the programme, successful students earn the degree Master of Science in Business Administration, or in Norwegian, “Master i økonomi og ledelse”. 

The programme provides the student with a versatile competence that prepares him or her for challenging positions in the industry, such as a leader, a specialist or an advisor in public and private sectors. Upon completion of the programme, students qualify for the PhD programme “Innovation in Services in the Public and Private Sectors” at Inn University and for other PhD programmes within Business Administration. Acceptance to doctoral programmes are handled by the various institutions offering such programmes.

Opptakskrav og rangering

An eligible student must have a bachelor’s degree or an education recognized as being equivalent to a Norwegian bachelor degree (a minimum of 180 ECTS), specializing in Business Administration. The specialization must consist of a minimum of 120 ECTS within Business Administration. The programme will comply with requirements for at least 102.5 ECTS of the following subjects: 

  • Business Analysis (30 ECTS): Financial Accounting, Financial Management, Investment and Financing 
  • Administrative subjects (30 ECTS): Marketing, Organization and Management, Business Strategy 
  • Economics (15 ECTS): Macroeconomics, Microeconomics 
  • Methods (20 ECTS): Business Mathematics, Business Statistics, Research Methods for Social Sciences 
  • Ethics, Social Responsibility and Sustainability (7.5 ECTS) 

To reach 120 ECTS in total within Business Administration, the last subjects must be within Business Analysis, Administrative subjects, Economics or Methods. 

All the subcategories must be fulfilled. If you have completed a bachelor’s degree in Business Administration from a Norwegian institution, these are fulfilled. 

Your average grade must be C or better. 

(Note that the last bullet point in the list above was included in the revised plan from November 2018. This means that for students finishing their bachelor’s programmes who have not implemented this new requirement, can still, for some time ahead, apply and be admitted to the master’s programme.) 

Up to 50% of the places at the programme are reserved for Norwegian applicants. 


English language requirements: 


Applicants must provide documentation of their proficiency in English to a certain specified level. 


The English language requirements apply to all, except to applicants native to UK, Canada, Ireland, New Zealand, Australia or the Nordic countries, who are not required to document any language proficiency. 


You will find the list of accepted courses and minimum scores accepted here


If you are not a Norwegian citizen, a copy of your passport must be provided with your application.


Arbeids- og undervisningsformer

For students actively working on problems relevant to the field, the programme promotes student ownership in the learning process and an approach to studying that is transferable to the students’ future careers. 

Teaching is based on a combination of lectures, assignments, case studies and discussions. In the Method subjects, practical exercises are implemented to teach the students various software used in Business Analytics. Various forms of ICT-supported teaching are an integral part of the educational toolbox. 

Case studies are used as a method to achieve learning outcomes such as applying theories and methods on practical problems and displaying training skills on reflection and analysis. The term “case” has a broad meaning here and can vary from real to constructed examples for case studies developed specifically for the analyses of complex issues. 

The programme requires that students spend time to work individually on assignments and on the syllabus’ literature. Through group activities, their skills on cooperation, presentation and constructive feedback are developed. Group activities can be through both digital communication and physical meetings. All subjects have mandatory hand-ins, through written, exercise and/or practical tasks. 

Compulsory coursework requirements ensure that students acquire the specified learning outcomes. These coursework requirements serve to provide the individual student with continuous academic progress throughout the semester and is a basis for reflection, dialogue and discussion of various problems during sessions. The coursework requirements include written assignments and oral presentations. The various forms of assessment and coursework requirements improve the student’s capacity for independent work, ability to work with others, and oral and written communication skills.  

The programme consists of 120 ECTS and the workload for a full-time student is estimated to be between 1500–1800 work hours per year. These include personal study time and organized work for the programme. 

Organisation of teaching 

The programme starts with a joint compulsory start-up event. Students will work in groups on cases. The purpose of the start-up event is to introduce the Business Analytics programme to them and to secure a good student environment and culture. 

Each subject in the programme consists of approximately 30 hours of teaching. Some subjects may have some additional hours of teaching, e.g., for subjects which require training in software tools. Most of the teaching will be on campus, but some subjects may also use digital teaching methods. Each subject requires that the student attend 50% of the classes to be allowed to take the exam in the subject. 

Full time students: In each semester, the teaching will be carried out between 8–10 weeks across the semester, where each of these weeks will consist of 2–3 days of teaching. 

Part time students: In each semester, the teaching will be carried out between 4–5 weeks across the semester, where each of these weeks will consist of 2–3 days of teaching. 

The first semester offers an introduction to sources and referencing, searching for relevant literature, lines of argumentation and discussion, teamwork, presentation techniques and the use of electronic tools used in the programme.




The programme makes use of various forms of assessment to test the student’s skills and knowledge, both individually and as a part of a group, including through the use of written examinations and larger assignments over time. The different forms of assessments were selected on the basis of the nature of the courses with an overall goal of ensuring that the general learning outcomes for the programme are properly assessed. 

The following forms of assessment are used in the programme:

  • Individual written examination, 4 hours.
  • Individual home examination, 2 days.
  • Individual home examination, 1 week.
  • Semester paper, individual and in groups of up to three students.
  • Oral examination.
  • A master’s thesis, in groups of up to two students (or, in rare cases, individually), with a final oral examination.

(Individual written exams can be under attendance or a home exam. Further, all written exams can also be digital.)

Forskningsbasert undervisning

The programme has several approaches to research-based teaching:

Research-based content 

This is based on a combination of conceptual and empirical scientific papers and other research literature used in the lectures. The academic staff own relevant publications that are included in the syllabus. 

Research-based teaching focusing on research processes and scientific thinking 

Early in the first semester, students will go through training in how scientific papers are written. For the different subjects, the students will write content according to scientific standards. The academic staff and their research partners will give the students insight into their own research by presenting ongoing research. The students’ understanding of the research processes and methods will be further developed through method subjects and the work on the master’s thesis. The academic staff also consist of PhD students who will share their experiences from working within research. 

Research-based student activities 

A discussion of different theoretical perspectives, methods and research results are implemented in the different subjects and will have a strong focus in lectures and exercises. Through working on mandatory hand-ins, exams and term papers and discussions on lectures, the students will discuss conceptual and practical issues based on research results. 

Research-based student inclusion in investigative learning processes 

Some of the subjects have quite extensive term papers structured as a research process. In writing the master’s thesis, the students will conduct an independent research project within Business Analytics under the supervision of a supervisor. The programme is embedded into the department’s research strategy and, thus, also the research area. Hence, master’s students can be involved in the department’s research activities while working on their thesis. These students may also be engaged as scientific assistants.


Internationalisation plays a key role in the programme within Business Analytics. The programme is meant to provide an international environment for both Norwegian and foreign master’s students within Business Analytics. The programme is organised for both foreign and Norwegian students who are to be admitted to the two-year full-time master’s programme. 

International relationships affect business’ conditions such as resources, markets, networks and relations. To provide the students with an international environment, all subjects and communication with the students, written and oral, will be in English. 

Students may complete one semester in an exchange programme abroad in the third semester. It will also be possible for them to complete an individual course (elective course) in the form of summer courses as exchange students. 

Students completing courses at institutions abroad must ensure that their selected courses contribute to the overall learning outcome of the programme. Students planning to include courses completed from institutions abroad toward their degree, must obtain advance approval of their planned exchange from the profile coordinator on the basis of course descriptions and reading lists from the foreign institution, as well as statements from course coordinators on the relevant subjects at Inland Norway University of Applied Sciences. The following criteria are to be met for the foreign exchange to be approved: 

  • Total ECTS for the semester must equal 30 ECTS or more at the second cycle level. 
  • Sufficient overlap in content and scope of compulsory courses must be achieved. 
  • The student must complete the same number of ECTS within the programme’s main and supplementary profiles as the total specified in the programme description.

Informasjons- og kildekompetanse

Students are expected to develop strong skills in finding and applying academic information of high quality within their respective disciplines, both as part of their education and in their professional performance. Information literacy is defined as the ability to locate, critically assess and apply information and academic material suited for one’s own needs. This is a key academic skill and the foundation for life-long learning. The university’s library teaches information literacy both on campus and online. Please refer to the university’s website for more information. These courses emphasize referencing techniques, source criticism, plagiarism and discipline-specific queries. All students are expected to critically evaluate all sources of information, and to apply and reference such sources in an appropriate manner in all written work throughout the programme. Reference violations are regulated in the regulations concerning Admission to Studies and Examinations, Chapter 8: Cheating, annulment and suspension, from the Inland Norway University of Applied Sciences.

Studiets oppbygging og innhold

The programme consists of four compulsory subjects that provide students with a strong foundation in Business Administration. Strategy and Leadership, and Marketing Theory are two subjects that teach the basics of management while Economics of Organizations and Management Accounting and Control teach the basics of economics. 

In accordance with Universities Norway (UHR) – Economics and Administration’s recommendations for two-year master’s degree programmes, this programme offers both comprehensive and in-depth knowledge, consisting of a specialization within Business Analytics. 

Major subjects, which are compulsory in the programme, consist of 37.5 ECTS, and compulsory method subjects consist of 15 ECTS. Major subjects, which are electives, consist of 15 ECTS.  Minor subjects, which are compulsory, consist of 15 ECTS, and minor subjects, which are electives, consists of 7.5 ECTS. All subjects consist of 7.5 ECTS. The master’s thesis within Business Analytics will account for 30 ECTS.



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