2021/2022 xxx4 Marketing Theory Læringsutbytte Knowledge Upon completion of the course, the student will have: profound knowledge on the background and perquisition of marketing theory (k1), profound knowledge on how the understanding, theories and dominant thinking within marketing has changed over time and on the current standing of marketing (k2), profound knowledge on how the business’ market functions, and how customer behaviour is affected by market orientation, network and relations (k3), the ability to contribute to systematically and scientifically increasing knowledge on the business marketing function (k4) and profound knowledge about the market and how social challenges and conditions the business faces affects the development within marketing (k5). Skills Upon completion of the course, the student can: critically analyse and relate to the description of marketing functions, theoretical positions and challenges in the research literature (f1), analyse existing marketing theory and interpret and apply this in the independent work of practical and theoretical problem solving (f2) and identify and conduct activities that increase the business value (f3). General competence Upon completion of the course, the student can: critically reflect on the importance of marketing for businesses and society (g1) and convey knowledge on marketing conditions in writing (g2). Innhold The following topics are covered. Market philosophy and the dominating market perspectives Markets, market surroundings and business conditions Customer behaviour Market strategy and the organisation of the marketing Market orientation and results Relations and network Arbeids- og undervisningsformer The following teaching methods are used. Lectures Problem solving Tutorial videos Case studies Obligatoriske krav som må være godkjent før eksamen kan avlegges Students must pass three out of four mandatory course requirements to be allowed to take the exam. 50% attendance in classes is required. Eksamen A four-hour individual exam under attendance (60%). Term paper based on case (40%). Tillatte hjelpemidler til eksamen A calculator that meets the requirements of the master’s programme.