Knowledge (upon completion of the course, the student shall):
Describe and explain the history and development of winter-sport tourism and its products, as well as its present state and challenges.
Describe and discuss the production- and market elements in winter-sports tourism, and summarize current trends in:
Planning and managing the ski resorts
Second homes as part of winter tourism
Managing a cross-country based ski destination (area)
Public relations and earned media
Skiing- and Winter-activity equipment and clothing
The role of events (planning, operation, marketing, and leveraging)
The economics of Snow business and other seasonal tourism production
Service and customer handling
The future of winter-sports tourism and its challenges, including climate change
Skills (upon completion of the course, the student shall):
Collect information (for example in the form of diaries after cite visits and discussions with providers and decision makers) in order to order to assess strengths and weaknesses of a winter-sport product or winter-sport destination
Device strategies to develop winter- and snow-based activities, attractions, and destinations.
Develop marketing strategies for products and destinations.
Assess the economic, social, and environmental impacts of winter-sport tourism
General competence (upon completion of the course, the student shall):
Possess an in-depth understanding of the different types of winter-sport tourism product and the management of a winter-sport destination (ski resort), necessary to work in this industry.
By promoting a Snow-Business Course we want to include the traditions of tourism studies into the regional traditions of being a snow-based recreation and sport provider. You will be invited to learn from our traditions as a winter-tourism destination and sport-event host, and to include use of many types of snow-based recreation. The course include the international snow-sports industry as well as the traditions the Lillehammer region as provider of snow-based recreation and winter sports.
Arbeids- og undervisningsformer
Site visits followed by diaries (written by students)
Obligatoriske krav som må være godkjent før eksamen kan avlegges
Obligatory diary is handed in after each site visit.