Language: NOR | ENG
2021/2022

MLT2001/1 Event management

Læringsutbytte

Expected learning outcomes:

Knowledge

  • is familiar with a variety of events and their characteristics.
  • understand how to develop, to plan, and to execute different events.

 
Skills

  • able to develop a business model for an event.
  • able to execute customer surveys, budgeting and risk analysis.
  • has practical skills to develop and execute events.
  • can recognise the factors that contribute to a successful event (see coursework).

 General competence

  • able to give significant contribution in developing and performing events of different kinds

 

Innhold

Content:

Event Management is theoretically anchored in many professional fields, such as law, accounting, marketing, and personnel managing just to name a few. The course aims to provide students with skills to contribute, develop, and manage the execution of an event. While the course surveys events on a broad scale, it pays particular attention tolocalandmajorevents.

The course gives students an extensive understanding of:

  • Arrangements’ position locally and regionally with an emphasis on tourism in specific areas
  • Negotiations and legal agreements, including the formalisation of rider contracts as well as various responsibilities associated with such events
  • Financial management. Budgeting (liquidity), financing (including sponsorship), risk assessment
  • How to develop the experience element for an event
  • Marketing. Who should the event target (target groups)? Profiling and sales are also pertinent topics
  • Event planning and structural organisation. Volunteer issues and continuity are key concepts in this sequence

Arbeids- og undervisningsformer

Teaching methods:

Lectures, as well as guest speakers representing different types of events, from music festivals (Øya Festival) to literature- and culture festivals (Peer Gynt Festival), etc. The coursework helps students work on different sized projects tied to the various festivals and events.

Obligatoriske krav som må være godkjent før eksamen kan avlegges

Coursework requirements:

Students will work on issues/topic areas related to an actual event/festival.

75% mandatory in lectures, seminars and event visits.

Eksamen

Form of assessment:

One week home exam, individual