Language: NOR | ENG

INN3034/1 Creative industries and innovation


Upon successful completion of the course, the student will have achieved the following learning outcomes:


The student

  • has advances knowledge of central research themes in creative industries and innovation and recent development within this field
  • has critical and analytical skills and understanding of the ways in which policy trends, emerging business models and new working practices are combining to reshape the sector


The student

  • can identify a range of significant topics that shape cultural and creative industries, and in particular how this affect and is affected by innovation in a digital economy
  • has the ability to utilise knowledge, both theory and methods, to identify relevant research topics related to innovation in creative industries
  • can identify relevant literature sources and critically engage with these 

General competence


  • can update his or her knowledge about cultural and creative industries and innovation based on insights into the research literature and research methods of the field
  • has the ability to utilize this knowledge and skills in an independent manner in different situations


The industries loosely defined as cultural and creative industries (CCI) produce a wide range of outputs – music, film, video games, TV, radio, architecture, design, books and arts, to name a few. Over the last decades, CCI has become a popular theme for both researchers and policymakers because

1)  they are competitive export industries and a thriving employee

2)  value creation in many sectors of the economy rests increasingly on intangible assets, such creativity and imagination.


Few, if any, industries experience a higher innovative pace and pressure than the cultural and creative industries(CCI). CCI are often imagined to be the most innovative, information-rich, dynamic, flexible, non-hierarchical and dependent on local clusters and knowledge. CCI spearheaded the digitisation of the entire value chain – innovation, production, distribution and consumption. Technological change has dramatically lowered barriers for producing and distributing cultural products.

Topics that will be discussed in the course: 

  • In a digital economy, how does innovation happen and how does a digital 3/4 innovation system look like?
  • More and more product and producers base their competitive strategies on
  • intangibles such as brand value and experiences. This might be taken to the
  • extreme in CCI and the mechanisms are most visible here. By studying this
  • extreme case we might learn something about how these mechanisms work in
  • other parts of the economy as well.
  • How can brand value be a part of firms competitive and innovative strategies?
  • What role does geography and localisation play in these processes and industries?
  • Most of CCI compete in high risk markets – how does this affect work life?
  • How are CCI used as tools and strategies for regional development?

Arbeids- og undervisningsformer

Lectures, seminars, individual and group work with presentations and mandatory hand-ins and, independent study.

Students are expected to attend classes weekly on campus and to take active part in the classes. Expected workload in the course is 187,5-225 hours (according to ECTS-standard). 

Obligatoriske krav som må være godkjent før eksamen kan avlegges

Mandatory tests and / or project work that must be graded as “appoved” to gain admittance to the final exam. During the course the student must hand in a written report on a relevant case. The assignment is about 2500 words, and must be written according to academic standards. Other requirements will be communicated at course start-up.


Two days individual home exam. The exam must be written in English.

The performance will be evaluated by letter grade, A-F, where E is the lowest passing grade.



Tillatte hjelpemidler til eksamen