Upon successful completion of the course, the student will have achieved the following learning outcomes:
has advances knowledge of central research themes in creative industries and innovation and recent development within this field
has critical and analytical skills and understanding of the ways in which policy trends, emerging business models and new working practices are combining to reshape the sector
can identify a range of significant topics that shape cultural and creative industries, and in particular how this affect and is affected by innovation in a digital economy
has the ability to utilise knowledge, both theory and methods, to identify relevant research topics related to innovation in creative industries
can identify relevant literature sources and critically engage with these
can update his or her knowledge about cultural and creative industries and innovation based on insights into the research literature and research methods of the field
has the ability to utilize this knowledge and skills in an independent manner in different situations
The industries loosely defined as cultural and creative industries (CCI) produce a wide range of outputs – music, film, video games, TV, radio, architecture, design, books and arts, to name a few. Over the last decades, CCI has become a popular theme for both researchers and policymakers because
1) they are competitive export industries and a thriving employee
2) value creation in many sectors of the economy rests increasingly on intangible assets, such creativity and imagination.
Few, if any, industries experience a higher innovative pace and pressure than the cultural and creative industries(CCI). CCI are often imagined to be the most innovative, information-rich, dynamic, flexible, non-hierarchical and dependent on local clusters and knowledge. CCI spearheaded the digitisation of the entire value chain – innovation, production, distribution and consumption. Technological change has dramatically lowered barriers for producing and distributing cultural products.
Topics that will be discussed in the course:
In a digital economy, how does innovation happen and how does a digital 3/4 innovation system look like?
More and more product and producers base their competitive strategies on
intangibles such as brand value and experiences. This might be taken to the
extreme in CCI and the mechanisms are most visible here. By studying this
extreme case we might learn something about how these mechanisms work in
other parts of the economy as well.
How can brand value be a part of firms competitive and innovative strategies?
What role does geography and localisation play in these processes and industries?
Most of CCI compete in high risk markets – how does this affect work life?
How are CCI used as tools and strategies for regional development?
Arbeids- og undervisningsformer
Lectures, seminars, individual and group work with presentations and mandatory hand-ins and, independent study.
Students are expected to attend classes weekly on campus and to take active part in the classes. Expected workload in the course is 187,5-225 hours (according to ECTS-standard).
Obligatoriske krav som må være godkjent før eksamen kan avlegges
Mandatory tests and / or project work that must be graded as “appoved” to gain admittance to the final exam. During the course the student must hand in a written report on a relevant case. The assignment is about 2500 words, and must be written according to academic standards. Other requirements will be communicated at course start-up.
Two days individual home exam. The exam must be written in English.
The performance will be evaluated by letter grade, A-F, where E is the lowest passing grade.