Language: NOR | ENG
2020/2021

2RL30/1 Snow business

Læringsutbytte

Knowledge (upon completion of the course, the student shall): 

  • Describe and explain the history and development of winter-sport tourism and its products, as well as its present state and challenges.
  • Describe and discuss the production- and market elements in winter-sports tourism, and summarize current trends in:
    • Planning and managing the ski resorts
    • Second homes as part of winter tourism
    • Managing a cross-country based ski destination (area)
    • Snow-Business marketing
    • Public relations and earned media
    • Skiing- and Winter-activity equipment and clothing
    • The role of events (planning, operation, marketing, and leveraging)
    • The economics of Snow business and other seasonal tourism production
    • Service and customer handling
    • The future of winter-sports tourism and its challenges, including climate change

Skills (upon completion of the course, the student shall): 

  • Collect information (for example in the form of diaries after cite visits and discussions with providers and decision makers) in order to order to assess strengths and weaknesses of a winter-sport product or winter-sport destination
  • Device strategies to develop winter- and snow-based activities, attractions, and destinations.
  • Develop marketing strategies for products and destinations.
  • Assess the economic, social, and environmental impacts of winter-sport tourism

General competence (upon completion of the course, the student shall): 

  • Possess an in-depth understanding of the different types of winter-sport tourism product and the management of a winter-sport destination (ski resort), necessary to work in this industry.

Innhold

By promoting a Snow-Business Course we want to include the traditions of tourism studies into the regional traditions of being a snow-based recreation and sport provider. You will be invited to learn from our traditions as a winter-tourism destination and sport-event host, and to include use of many types of snow-based recreation. The course include the international snow-sports industry as well as the traditions the Lillehammer region as provider of snow-based recreation and winter sports.

 

Arbeids- og undervisningsformer

Lectures

Site visits followed by diaries (written by students)

Obligatoriske krav som må være godkjent før eksamen kan avlegges

 

Eksamen

4 hours written exam