2019/2020

KINN3027/1 Pricing and revenue management

Læringsutbytte

Knowledge

  • Be able to identify what opportunities various companies might have to apply pricing and revenue management.
  • Understand the critical differences among different types of opportunities and approaches needed to address them.
  • Understand and be able to explain key concepts such as; (1) the impact of constrained capacity, (2) opportunity costs, (3) customer response, (4) demand uncertainty, and (5) market segmentation.

Skills

  • Formulate decision problems within price and revenue management for companies/events.
  • Model real decision problems within price and revenue management using spreadsheets / appropriate software.
  • Implement the obtained results for (imaginary / real) companies / events within different business areas.
  • Understand and discuss what prices of various goods and services consist of from a price hedonistic point of view.

Competence

  • Assess what opportunities and limitations that are present by applying price and revenue management as tools in order to improve a company’s profitability.
  • Be able to propose various pricing models and implement these, using the appropriate software, in private/public Companies.

Innhold

  • Basic price optimization
  • Price differentiation
  • Pricing with constrained supply
  • Revenue management
  • Markdown management
  • Customized pricing

Arbeids- og undervisningsformer

Lectures, exercises, group work, case-reports, student presentations of research articles, self-study.

Obligatoriske krav som må være godkjent før eksamen kan avlegges

Written case-report. The rest will be announced at course start-up

Eksamen

Four-hour individual written exam. Grading A-F.