2019/2020 KINN3027/1 Pricing and revenue management Læringsutbytte Knowledge Be able to identify what opportunities various companies might have to apply pricing and revenue management. Understand the critical differences among different types of opportunities and approaches needed to address them. Understand and be able to explain key concepts such as; (1) the impact of constrained capacity, (2) opportunity costs, (3) customer response, (4) demand uncertainty, and (5) market segmentation. Skills Formulate decision problems within price and revenue management for companies/events. Model real decision problems within price and revenue management using spreadsheets / appropriate software. Implement the obtained results for (imaginary / real) companies / events within different business areas. Understand and discuss what prices of various goods and services consist of from a price hedonistic point of view. Competence Assess what opportunities and limitations that are present by applying price and revenue management as tools in order to improve a company’s profitability. Be able to propose various pricing models and implement these, using the appropriate software, in private/public Companies. Innhold Basic price optimization Price differentiation Pricing with constrained supply Revenue management Markdown management Customized pricing Arbeids- og undervisningsformer Lectures, exercises, group work, case-reports, student presentations of research articles, self-study. Obligatoriske krav som må være godkjent før eksamen kan avlegges Written case-report. Minimum 50% participation in lectures. The rest will be announced at course start-up. Eksamen Four-hour individual written exam. Grading A-F.